This article attempts to examine the factors affecting residential electricity consumption through two approaches, a socioeconomic perspective and a direct use perspective. The results of this study find that gross domestic product (GDP), employment rates, residential space, and the implementation of energy labeling schemes provide significant impacts on residential electricity consumption. However, the impacts of electricity price and the energy efficiency standards do not receive significant support. The analysis of the direct use approach finds that air conditioners consume the largest portion of electricity, amounting to 1470 kWh for each household and accounting for 26.81% except for lighting. Refrigerators and rice cookers follow, consuming 815.83 kWh (14.88%) and 343.85 kWh (6.27%) of electricity. The correlation analysis reveals that GDP keeps a high relationship with the installation of electrical appliances and eventually leads to an increase in residential electricity consumption. By integrating the results obtained from these two approaches, this paper also discusses some improvement strategies. The results, derived from the case example of Taiwan's residential electricity consumption, may provide valuable information for policy-making involving green labeling, energy standards, and electricity prices.

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