The air entrainment rate due to inclined liquid jet plunging into a pool was investigated experimentally. Three types of fluids with varying physical properties in terms of viscosity and surface tension were utilized. For the impinging jet test section, nozzles with different inner diameters were selected. The inclination angles and liquid jet velocities at the nozzle outlet were varied and the entrained air rate was measured by the soap meniscus method. Taking the falling velocity of the liquid jet as a characteristic velocity, it was found that the air entrainment rate under the present experimental condition largely depended on the Weber number. From the obtained database, a new empirical model dependent on the Weber number and Laplace length scale is proposed which is capable of predicting the air entrainment flow rate at a mean absolute relative deviation of 21.7 %.