This study is motivated by the initiative to implement mobile learning to promote world heritage site awareness among young adults living in the world heritage town of Luang Prabang in the Lao People's Democratic Republic (PDR). Mobile learning is still in its infant stage in Laos. The objective of this study is to investigate the drivers of mobile learning acceptance among young adults in Luang Prabang. Structural equation modeling analysis based on 349 students of higher education indicates that perceived usefulness, perceived ease of use, and perceived enjoyment directly affected their behavioral intention to use mobile learning. Social influence and self-efficacy indirectly affected mobile learning acceptance through perceived usefulness and perceived ease of use respectively. Findings from this study yield insights for policy recommendations for mobile learning implementation in Luang Prabang, and also contribute to the understanding of mobile learning acceptance from the perspectives of a least developed country.

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ABSTRACT:This paper elucidates the current state of mobile technology readiness among young adults in higher education institution based on surveys and interviews. Although Lao PDR is ranked as low category in the ICT Index by International Telecommunication Union (ITU), findings show that there exists high level of readiness among the young adults. Recommendations for future research are developed to guide the development of mobile learning application with the aim to promote World Heritage Site preservation awareness.

Mobile commerce is becoming a major aspect of our human endeavors with the advancements in wireless technology and services. This article examines key factors that influence mobile commerce adoption, and the moderating roles of age and income. The conceptual framework is underpinned on an extended technology acceptance model. The survey data was collected from participants selected from Malaysia. The analysis was based on 260 valid responses, and the findings reveal that age and income moderate perceptions on behavioral intention to adopt mobile commerce. Different age groups exhibit different perceptions. Further, cost and social influence become more important as age increases, while perceived usefulness becomes more significant as age decreases. In addition, perceived usefulness emerges as the most important factor for participants earning low income, and social influence is the most important factor for participants earning high income. Surprisingly, high-income earners indicate that cost is an important factor. The contributions to research and practice including suggestions for future studies are discussed.

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ABSTRACT:This paper addresses the need to systematically design learning content to promote world heritage site preservation awareness. Based on 212 samples from a local university in Luang Prabang, Lao PDR, impact of learning content designed according to Protection Motivation Theory (PMT) is assessed through a repeated-measure t-test. Findings show that PMT-based learning content influences respondents' on threat appraisal and coping appraisal towards the preservation of world heritage site.