In modern socio-economic realities of the functioning of regions, the main vector of their development is innovation. As a result, among the key principles of the state policy of regional development is the provision of sustainable economic and scientific and technological growth of enterprises in the region, which will increase the level of competitiveness. Problems of innovative development are becoming more common in science and practice, as innovation is a source of economic growth and a way to gain competitive advantage. All this necessitates the study of innovation potential as a basis for innovation not only at the national but also at the regional level. growth is taking place. The article is devoted to solving the problem of assessing the state and development of innovation in the Kharkiv region. The author substantiated the algorithm of research of innovative development, identified the main priorities and areas of evaluation. systematized indicators for assessing the innovation potential of the region and the effectiveness of innovation. The analysis of the basic statistical indicators reflecting innovative development of the Kharkiv area is carried out. A mechanism for the functioning of innovative development at the regional level has been developed. Problems of development of regional innovation potential of Kharkiv region are considered. The following key factors hindering the development of the region's innovation potential have been identified: lack of investment resources, insufficient level of innovation activity, underdeveloped innovation infrastructure. It is established that in order to ensure sustainable development of innovation potential of regions it is necessary to take measures to intensify (stimulate) innovation potential, namely the creation of economic mechanisms to support and stimulate innovation, create innovation infrastructure in higher education, stimulate innovative developments in market demand. The theoretical and methodological basis of the study were the works of domestic and foreign scientists, statistics and general scientific research methods: abstract logic, content analysis, synthesis, statistical and comparative analysis.
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