The article justifies the relevance of consideration of the knowledge management issue in the context of the development of the digital economy and society intellectualization. It considers specific characteristics of the digital economy and society intellectualization to establish an effective knowledge management mechanism. Among the characteristics of the digital economy, the formation of technological consciousness, the change of time-and-value management aspects, the digitalization of economic and public life, forming and building the digital market, the transformation of cultural values, and the formation of virtual environment culture are distinguished. The interrelationship of these characteristics was emphasized. The work describes new tendencies in the knowledge management system based on the synergetic connection between technological components and behavioral aspects in management. It is stated that the technological consciousness formation can be traced in unilateral absolutization of technological and technical factors of society growth, which will lead to the domination of knowledge of technological nature rather than the conceptual one. The article emphasizes that establishing and building a digital market will cause changes of uncertain nature, in particular, there is a high possibility that the market will disappear physically in the future. Under these circumstances, the labor market structure will face changes, the emergence of new professions will displace those which are not connected to digital competency. It is concluded that this situation can cause some social problems in society because the modern labor market embraces the category of elderly people who would get in the rejected (excluded) class. The article highlights the importance of strengthening close integration of education, science, and business to determine the types of knowledge which will be in demand in the market, some methods and forms of gaining this knowledge, and effective transition and stimulation of different flows of knowledge into a single integral track.
The purpose of the paper is to define peculiarities of innovation management at enterprises in Ukraine and EU countries. Methodology. Based on European Innovation Scoreboard data a comparative assessment of innovation management have done through three aspects: 1) resource capacity, 2) prospects of business entities innovation activity; 3) innovation activity effectiveness. Analyse for Ukraine has done in comparison with average EU data and also with Poland and Germany. Results. In the article, the place of Ukraine in Europe by innovation development has identified. Retrospective changes of innovation development in Ukraine, Poland, Germany and EU during 2008-2015 have analysed. Despite a big gap between Ukraine and EU in terms of resource capacities and innovation activity prospects of business entities, the level of Ukrainian economy effectiveness sin innovation sector stays stable. The authors have defined substantial differences between systems of innovation management at Ukrainian and European enterprises. Taking into consideration strategic priorities of growth areas of Ukraine and also its integration in EU economy, and based on a comparison of data presented in the European Innovation Scoreboard it was possible to single out a range of discrepancies characteristic of innovation activity management system of Ukrainian and European business entities: managers at Ukrainian enterprises prefer to spend on innovations that are not connected with researches and elaborations; in Ukrainian management system there is almost no experience of cooperation with foreign partners within innovation activity sector; in European countries there are more enterprises which introduce innovation but do not develop them themselves; Ukrainian enterprises' managers lack experience in patenting according to the international Patent Cooperation Treaty and in registering trademarks, projects and designs according to the requirements of European Union Intellectual Property Office. Practical implications. The case study results make possible to innovation activity enterprises of Ukraine and European investor, which work in Ukraine, to develop more successful innovative development strategies of enterprises. Value/originality. The study has identified the necessary improvement direction of innovation management system of Ukrainian enterprises in the context of the specific features of innovation sector of the EU economy functioning.
The communicative function ensures the exchange of knowledge, experience, and ideas thanks to common basic values, understanding of the mission of the organization, and understanding of the importance of one's contribution to its implementation. The article justifies the need to use the culturology factor in the context of human capital development, based on a socio-humanistic management paradigm and value-oriented approach to managing. It is emphasized that, in the system of human capital development, the culturology factor appears in an integrated manner through the cultural functions and implementation of basic cultural elements into the structure of human capital. The article lists the main types of culture related to human capital, in particular: intellectual culture, innovative culture, informational culture, ecological culture, and their relationship. The study indicates that intellectual vectors of culture and human capital intersect due to the values which define the direction for the development of human capital, and at the same time represent the cultural core. The article highlights the presence of value aspect in every component of human capital: educational, health capital, cultural capital, and cognitive capital. It covers the importance of the synthesis of culture and human capital in increasing the level of intellectual potential of Ukraine. The author marks that, in the context of strengthening human capital on an institutional level, the motivational function prompts to increase investments in all components of the human capital, particularly, in the educational component where the foundation for intellectual potential is established. The outlook function is aimed at developing the ability to cognize and gain new knowledge of the regularities in the world, process flows, and deep essences of phenomena thanks to the culture of thinking and the culture of curiosity. The article highlights the special role of communicational function since intellectual interaction is present at all levels and embraces the external and internal environment of the organization. The communicational function ensures the exchange of knowledge, experience, and ideas thanks to common basic values and understanding of the organization's mission. It is concluded that adding a culturological component to the human capital proves the new quality of its development and expansion of the outlook potential, which discovers new opportunities to grow in the era of artificial intelligence.
New aspects of innovation management in the conditions of economy transformation through the prism of a functional approach are highlighted. It is emphasized that a high level of efficiency of innovative progress is impossible without a high level of innovation management, which maintains the whole innovation process. The quality management system of innovative development of domestic enterprises will be determined by qualitative change features innovative management and compliance with the principles of intellectualization, dynamic, self-organization, self-regulation, self-development. It is proved that classical functions of management of planning, organizing, motivating and controlling, without changing its essential nature in an innovative way and semantic filling acquire certain features in modern realities. It is emphasized that forecasting of the future on the basis of clearly expressed tendencies is a problem of innovative management today, therefore model forecasting as a method of studying the state of phenomena and processes on the basis of revealed regularities and tendencies becomes the basic component of theory and practice. The quality of innovation management in this context will be determined by the spread level of smart innovations not only in the field of technology, but also in the managerial field. In this regard, the approach to building the organizational structure of the enterprise will change significantly, and the replacement of vertical-oriented structures come horizontal structures and connections that can develop the creative potential of the enterprise. In addition, popularization of blockchain technologies will facilitate the transition from hierarchical to flat model, where managerial decisions are made transparently. Planning and organization are inseparable from the effectiveness of information provision of innovative processes, which also determines the quality of innovation management. The information space is expanding on a global scale and is rapidly filling up, however, the lack of proper information and a complicated procedure for its processing complicate modeling of innovation processes, forecasting demand for innovative products, automatically increasing the risk of ineffective managerial decisions. Indicated that synchronous performance features and innovative management principles will harmonize the interests of corporate entities involved in the innovation process, and enhance innovation processes.
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