The presented article is devoted to the problems of technologizing the image of the regional head of the executive branch of government in the context of the massive use of new political technologies. The purpose of our study was to form an idea of the current needs of civil society for the political image of the head of the Russian region (using the example of the Kemerovo region), as well as to form an idea of modern network technologies used while creating the image of regional government institutions. In the study, based on the main methodological provisions of neoinstitutionalism, we used quantitative and qualitative methods of political analysis. Including this: intent-analysis; network analysis; sampling method based on stratified sampling; method of questionnaire survey of residents of the Kemerovo region - 823 respondents; correlation analysis in the SPSS system of questionnaires of the respondents we interviewed; expert survey. During the study, we revealed the main elements in the structure of the image of the governor of Kuzbass S.E. Tsivilev. Our research allows us to assert that at the moment the image of the governor of Kuzbass S.E. Tsivilev needs serious correction and optimization. Such optimization can be effectively implemented through using of networked political technologies.

The article is devoted to the possibility of applying the technological approach to political institutions. In particular, the issue of stability of state power institutions and regional communities in the postmodernization processes of social and political development associated with the introduction of information digital technologies into public policy is touched upon. The authors investigate current examples of the impact of these technologies on Russian political practices and propose relevant areas of work with Internet communication technologies. The authors consider the information society as a global space for political communications, drawing their attention to new potential and real challenges and threats associated with the use of digital information arrays.

The article is devoted to the analysis of the transparency of concepts known in modern political science to the study of Russian regional political elites, using the example of the Republic of Tuva. In the process of work, the authors used qualitative methods: in-depth interviews, expert survey, focus groups; quantitative methods: sampling method, questionnaire survey, event analysis, content analysis. The authors focused their attention on such characteristics of the regional political elite as: clientelism, closeness, corporate, particular orientation. The authors come to the conclusion that an increase in the degree of efficiency of the regional elite can be achieved subject to the modernization of personnel policy, the transition from a clan-related system of relations to the implementation of effective management based on an entrepreneurial system.