Today’s civilization faces serious challenges related to sustainability. Without the support of society, organizations can no longer continually build their enterprises. The pressure of sustainable development goals are also enhancing on companies. Thus, marketing managers place a strong emphasis on meeting the socio-ethical demands of their target audience, whether it is through cultural promotion, environmental conservation, or disaster relief initiatives. This study explores how sustainable marketing influences the customer engagement and sustainable purchase intention. For data collection, a self-administered questionnaire was distributed to 393 purchasers and potential purchasers of electric vehicles, and a structural equation model (SEM) test was conducted using Mplus 8.0 software. The results of the study showed that: First, the outcome states that sustainable marketing valuable for improving brand image. Second, brand image is good for customer engagement in the Chinese market for electric automobiles. Third, the appeal of sustainable purchasing intentions is increased by brand image. Fourth, a useful instrument for long-term purchase intentions is customer engagement. Fifth, CSR has a significant role in enhancing consumers’ intentions to make sustainable purchases. Most notably, it acts as a helpful moderator in the relationship between company image and customer engagement. Lastly, CSR also strengthens the link between company image and sustainable purchasing intentions. This research offers a theoretical framework and practical implications that sustainable marketing initiatives are an important antecedent of organizational outcomes for the electric vehicle sector in China.

Hoarding behavior may not only interfere with hoarders’ daily lives but may also endanger the community. However, few studies have investigated the role of personality characteristics in hoarding behavior. We hypothesized that dispositional mindfulness would be negatively associated with hoarding behavior, and tested mechanisms and gender differences in this association. An online survey was conducted in a sample of 533 Chinese adults (262 women, Mage = 26.82; SD = 6.30). Regression-based analyses showed that mindfulness was associated with less hoarding behavior through higher self-esteem and lower emotion dysregulation. Moreover, gender moderated the mediating effect of emotion dysregulation in the association between mindfulness and hoarding behavior. Specifically, the indirect association was only significant for women. These findings provide a deeper understanding of how, why, and for whom dispositional mindfulness is negatively associated with hoarding behavior, they provide support for self-completion theory and the cognitive-behavioral model of hoarding, and they have heuristic value for future research.

This study tested a conceptual model in which photo-sharing behavior during travel elicits tourists’ emotional state, and in turn improves evaluation of the tourism product. The research results in the context of tourist attractions and restaurants provide support for the proposed model. Specifically, tourists’ photo-sharing behavior was significantly associated with more positive product evaluation, both directly and indirectly via the emotion of pleasure. These associations were stronger when the interdependent self-construers had good social experience. The results provide practical guidance for marketers to developing marketing strategy.

Whether rented luxury creates symbolic meaning for consumers who cannot afford it, thus, providing them with an effective way to construct their identity, similar to owned luxury, and strengthen their willingness to rent. Drawing on implicit self‐theories, we find that compared with entity theorists, incremental theorists have lower willingness to rent luxury products (Studied 1, 2, and 3), but they do not exhibit significant differences in self‐brand connection (Studied 2 and 3). We show that incremental theorists (vs. entity theorists) perceive more authentic signal than symbolic signal regarding their inability to afford luxury goods when using rented luxury products (Study 3). Neither in ownership‐based luxury consumption (Study 4, where there is no authentic signal), nor in access‐based nonluxury consumption (Study 5, where there is no symbolic signal), consumers with different implicit beliefs no longer differentiate in buying/renting intentions. Our work suggests that not all consumers who desire unaffordable luxuries are willing to rent them. Therefore, managers should consider how to reduce the negative impacts of authentic signals on incremental theorists' renting intentions.

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