This paper measures the effects of the quality of the technology entrepreneurship educating program over participants' satisfaction and referring will. The paper focus on developing the best techno-entrepreneurship educating program alternative at the national level through evaluating and improving the quality of TEC Program (developed in NC State University in U.S. and applied in Korea). This paper applies SERVQUAL model to evaluate the quality of TEC program in affecting the participant's satisfaction and referring will, with collecting questionnaire sheets from participants of TEC program since 2007. The result of research show and confirm the high level of satisfaction and referring will existing among TEC program participants basing upon strong (+) correlation result between core components of SERVQUAL; tangibles, assurance, reliability and participants' satisfaction with referring will.
This paper assess participant's satisfaction and referring will of embedding study-oriented TEC entrepreneurship program to drive policy implications for domestic entrepreneurship education, such as graduate schools of entrepreneurial management in Korea. The hypothesis test of this research shows that four assumptions given have been accepted among five of them as follows; education content, lecture style, prior knowledge variables with positively correlating to participant's satisfaction and referring will. In particular, the stronger highlights falls on algorithm approach with stressing on iterative and process oriented embedding study relating to education content, case-oriented lecture to lecture style and experience, customer understanding with business plan to prior knowledge.
Despite the value of QFD (Quality Function Deployment), it has been applied to individual industries, or only to large companies with sufficient QFD-related human resources and sufficient financial resources. Most SMEs, which account for 80% of the world economy, have not been able to benefit from QFD, the tool designed to revamp the growth, due to the lack of financial and human resources to implement QFD and Kano Model. This paper is brought to assess the effectiveness of Kano-QFD approach for technology-based SMEs through the transfer intention model. In order to verify the effectiveness of the above approach, 860 technology-based SMEs in their establishment 3–7 years are researched for the learning transfer intention after the completion of Kano QFD education and training program. The results of this study are that the perceived content validity has the direct effect on learning transfer intention simultaneously with the partial mediating effect through the self-efficacy factor. The learner readiness does not directly influence the learning transfer intention and the self-efficacy completely mediates the learner readiness and the transfer intention. This research contributes to providing critical implications for the educators and training planners in in private sector as well as policy makers of technology-based SMEs in the public sector.
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