The essence of interactive learning, a description of the possibilities offered by interactive technologies, means of implementing interactive learning and an assessment of the difficulties of this type of tools for organizing the learning process was considered. The survey of participants’ understanding of the interactive learning components, the differences between interactive tools and other innovative tools for organizing the educational process in higher education was analyzed. Analytical and bibliographic methods were used to analyze the literature on the use of interactive technologies in higher education, followed by a questionnaire survey to explore the practical aspects of interactive technologies in higher education institutions. The directions of modern scientists' work on the use of interactive technologies in higher education were analyzed, and some issues on the effectiveness of interactive tools in teaching students were elucidated.
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