This insight piece features the Crisis Communication Think Tank (CCTT) at the University of Georgia in the United States. As a thought leadership entity joined by leading practitioners and scholars, the CCTT aims to build academia‐industry collaborations through dialogue on emerging topics and cocreation of evidence‐based advice for next‐generation crisis management theory and practice. This case study, written by the CCTT director and cofounder, walks through the origins of the CCTT, its mission and goals, structure and focus areas, as well as core activities and outputs. It discusses the unique value the CCTT approach brings to cross‐sector crisis communication knowledge generation and dissemination, shedding new light to centre‐based model exploration and innovative crisis management thought leadership development.
Contingency theory explains how theory can explain, relate, and capture interactions between an organization and its multiple publics regarding real-world issues. Over the past three decades, it has emerged as an empirically tested perspective, grounded on how intuitive, nuanced, and textured strategic conflict management is practiced. It represents a paradigmatic shift in thinking from normative thought. This essay first consolidates the theoretical development and explication by mapping out the key tenets of the theory, and then discusses the growth of the theory through extension and application. The last section contemplates new directions as the theory develops.
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