Purpose
The purpose of this paper is to make the mobile e-commerce shopping more convenient and avoid information overload by a mobile e-commerce recommendation system using an improved Apriori algorithm.
Design/methodology/approach
Combined with the characteristics of the mobile e-commerce, an improved Apriori algorithm was proposed and applied to the recommendation system. This paper makes products that are recommended to consumers valuable by improving the data mining efficiency. Finally, a Taobao online dress shop is used as an example to prove the effectiveness of an improved Apriori algorithm in the mobile e-commerce recommendation system.
Findings
The results of the experimental study clearly show that the mobile e-commerce recommendation system based on an improved Apriori algorithm increases the efficiency of data mining to achieve the unity of real time and recommendation accuracy.
Originality/value
The improved Apriori algorithm is applied in the mobile e-commerce recommendation system solving the limitation of the visual interface in a mobile terminal and the mass data that are continuously generated. The proposed recommendation system provides greater prediction accuracy than conventional systems in data mining.
A lack of in-depth excavation of user and resources information has become the main bottleneck restricting the predictive analytics of recommendation systems in mobile commerce. This article provides a method which makes use of multi-source information to analyze consumers' requirements for e-commerce recommendation systems. Combined with the characteristics of mobile e-commerce, this method employs an improved radial basis function (RBF) network in order to determine the weights of recommendations, and an improved Dempster-Shafer theory to fuse the multi-source information. Power-spectrum estimation is then used to handle the fusion results and allow decision-making. The experimental results illustrate that the traditional method is inferior to the proposed approach in terms of recommendation accuracy, simplicity, coverage rate and recall rate. These achievements can further improve recommendation systems, and promote the sustainable development of e-business.
The identification of plant disease is the premise of the prevention of plant disease efficiently and precisely in the complex environment. With the rapid development of the smart farming, the identification of plant disease becomes digitalized and data-driven, enabling advanced decision support, smart analyses, and planning. This paper proposes a mathematical model of plant disease detection and recognition based on deep learning, which improves accuracy, generality, and training efficiency. Firstly, the region proposal network (RPN) is utilized to recognize and localize the leaves in complex surroundings. Then, images segmented based on the results of RPN algorithm contain the feature of symptoms through Chan–Vese (CV) algorithm. Finally, the segmented leaves are input into the transfer learning model and trained by the dataset of diseased leaves under simple background. Furthermore, the model is examined with black rot, bacterial plaque, and rust diseases. The results show that the accuracy of the method is 83.57%, which is better than the traditional method, thus reducing the influence of disease on agricultural production and being favorable to sustainable development of agriculture. Therefore, the deep learning algorithm proposed in the paper is of great significance in intelligent agriculture, ecological protection, and agricultural production.
Abstract:With the rapid development of e-commerce, the contradiction between the disorder of business information and customer demand is increasingly prominent. This study aims to make e-commerce shopping more convenient, and avoid information overload, by an interactive personalized recommendation system using the hybrid algorithm model. The proposed model first uses various recommendation algorithms to get a list of original recommendation results. Combined with the customer's feedback in an interactive manner, it then establishes the weights of corresponding recommendation algorithms. Finally, the synthetic formula of evidence theory is used to fuse the original results to obtain the final recommendation products. The recommendation performance of the proposed method is compared with that of traditional methods. The results of the experimental study through a Taobao online dress shop clearly show that the proposed method increases the efficiency of data mining in the consumer coverage, the consumer discovery accuracy and the recommendation recall. The hybrid recommendation algorithm complements the advantages of the existing recommendation algorithms in data mining. The interactive assigned-weight method meets consumer demand better and solves the problem of information overload. Meanwhile, our study offers important implications for e-commerce platform providers regarding the design of product recommendation systems.
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