Purpose: Environmental degradation is a significant concern� The awareness and understanding of climate change and one's willingness to change their consumption behavior is a crucial factor that needs to be considered in ensuring a smooth transition to a world which is eco-friendly� With food and beverage industry being most prominent contributors of non-reusable plastic, therefore, this paper aims at understanding the profile of Generation Z preference on the context of using reusable food containers� The paper is based on the acceptance of a self-formulated model of subscription-based service of reusable containers� Methodology: Extensive literature has been reviewed� A sample of 200 respondents belonging to Generation Z has been selected and data have been collected using a 20 questioned questionnaire� The reliability of the data collected was estimated using KMO and Bartlett's test� The data were analyzed using SPSS version 21 by conducting factor analysis� Findings: The result and findings showed several factors which were identified as six main headings that would encourage Generation Z to be a part of the initiative� Implications: It was concluded that Generation Z is comfortable and adaptable with the changes in lifestyle for environmental conversation� Originality: The research is based on a self-formulated model� All the references are duly cited and all the information is collected by the researchers on their own�
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