Predictive analytics embraces an extensive range of techniques including statistical modeling, machine learning, and data mining and is applied in business intelligence, public health, disaster management and response, and many other fields. To date, visualization has been broadly used to support tasks in the predictive analytics pipeline. Primary uses have been in data cleaning, exploratory analysis, and diagnostics. For example, scatterplots and bar charts are used to illustrate class distributions and responses. More recently, extensive visual analytics systems for feature selection, incremental learning, and various prediction tasks have been proposed to support the growing use of complex models, agent‐specific optimization, and comprehensive model comparison and result exploration. Such work is being driven by advances in interactive machine learning and the desire of end‐users to understand and engage with the modeling process. In this state‐of‐the‐art report, we catalogue recent advances in the visualization community for supporting predictive analytics. First, we define the scope of predictive analytics discussed in this article and describe how visual analytics can support predictive analytics tasks in a predictive visual analytics (PVA) pipeline. We then survey the literature and categorize the research with respect to the proposed PVA pipeline. Systems and techniques are evaluated in terms of their supported interactions, and interactions specific to predictive analytics are discussed. We end this report with a discussion of challenges and opportunities for future research in predictive visual analytics.
Recently, social media, such as Twitter, has been successfully used as a proxy to gauge the impacts of disasters in real time. However, most previous analyses of social media during disaster response focus on the magnitude and location of social media discussion. In this work, we explore the impact that disasters have on the underlying sentiment of social media streams. During disasters, people may assume negative sentiments discussing lives lost and property damage, other people may assume encouraging responses to inspire and spread hope. Our goal is to explore the underlying trends in positive and negative sentiment with respect to disasters and geographically related sentiment. In this paper, we propose a novel visual analytics framework for sentiment visualization of geo-located Twitter data. The proposed framework consists of two components, sentiment modeling and geographic visualization. In particular, we provide an entropybased metric to model sentiment contained in social media data. The extracted sentiment is further integrated into a visualization framework to explore the uncertainty of public opinion. We explored Ebola Twitter dataset to show how visual analytics techniques and sentiment modeling can reveal interesting patterns in disaster scenarios.
A key analytical task across many domains is model building and exploration for predictive analysis. Data is collected, parsed and analyzed for relationships, and features are selected and mapped to estimate the response of a system under exploration. As social media data has grown more abundant, data can be captured that may potentially represent behavioral patterns in society. In turn, this unstructured social media data can be parsed and integrated as a key factor for predictive intelligence. In this paper, we present a framework for the development of predictive models utilizing social media data. We combine feature selection mechanisms, similarity comparisons and model cross-validation through a variety of interactive visualizations to support analysts in model building and prediction. In order to explore how predictions might be performed in such a framework, we present results from a user study focusing on social media data as a predictor for movie box-office success.
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