Academic libraries are increasingly becoming affected by intrusive and disruptive technologies, changing user needs, and alternative information providers who offer similar services as the library. The dilemma of academic libraries is evident, based on the declining support from parent institutions and decreasing patronage. In the face of stiff competition, their response has to be rapid in order to preserve their position. Academic librarians cannot effectively prepare for the future or position themselves until they understand the nature of their competitors and what draws the customers to them. To remain relevant, librarians must re-strategize their marketing techniques using competitive intelligence (CI). The article explores practical application of CI principles and strategies to the marketing mix variables of academic libraries. It identifies competitive strategies that could give library marketing a competitive edge. The article also identifies possible challenges in implementing competitive intelligence strategies in marketing for academic libraries and makes recommendations. The article concludes that it is expedient for academic libraries to adopt competitive intelligence to guide their marketing efforts so as to guarantee the survival and continuous growth of academic libraries.
This study examined the influence of spatial comfort and environmental workplace ergonomics on the job satisfaction of librarians in the federal and state university libraries in Southern Nigeria. The study adopted the survey research design. The total enumeration technique was used to survey the 500 librarians from the 37 federal and state universities libraries in Southern Nigeria. Descriptive statistics was used to analyze the data collected. The findings revealed that there was a positive relationship between ergonomics (spatial comfort and environmental workplace factors) and job satisfaction. It was recommended that ergonomic measures be introduced and implemented in the design of spatial comfort and environmental workplace factors in the libraries for a greater job satisfaction of the library workforce in Nigerian University libraries.
A survey research design was used for this study. The population comprised Two hundred and fifty-six (256) staff of Credit Direct Limited, Lagos State. Total enumeration was used. A self-designed structured questionnaire was used to collect the data. Cronbach’s alpha reliability coefficient was used to test the reliability of the research instrument. Data analysis was done using descriptive statistics. The findings revealed that both leadership style and business information use have positive influence on corporate social responsibility practice in Credit Direct Limited, Lagos State (R2 = H3: R = .253; R2 = .064; Adjusted-R2 = .056; F (2, 8.631); Sig. = 0.000). the level of corporate social responsibility practice is high, for leadership style, transformational leadership was highly used and finally business information was highly used. The study concluded that corporate social responsibility practice in the organization will be enhanced if there is a significant improvement in her leadership style and business information use. The study recommended that the management of credit direct limited, Lagos state should improve their level of corporate social responsibility through adequate utilization of business information available to them, the leadership style that encourages CSR practice should be adopted and they should also improve on their corporate philanthropy which will enhance the image of the organization.
The advent of ICT has compelled banks to embrace electronic customer relationship management (E-CRM) in order to strengthen customers’ relationships and increase profits, satisfaction, and loyalty. The continual and rapid growth of information and communication technology (ICT) in Ondo State, Nigeria, improves and promotes customers’ relationships with commercial banks, as well as the operations and services supplied by the banking sector. Many financial institutions have adopted the motto "customers are kings/queens" strategy by transforming their corporate environment and incorporating various sorts of ICT into their customer’s relationships. The purpose of this paper is to obtain a better understanding of electronic customer relationship management in commercial banks in Nigeria's Ondo state.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.