The chapter seeks to examine how IT enables or constrains counterfeiting and piracy in the fashion and beauty industry in two developing countries. The chapter also highlights the types of IT used in the industry and how IT aids in the ascendance of counterfeiting/piracy. The findings suggest that the escalation of counterfeiting/piracy in the industry is as a result of globalisation and the predominance of technological innovation such as IT, specifically the internet and social media platforms. This chapter contributes to the strategies that the industry in developing countries use in combating counterfeiting/pricy in their business. In academia, arguably, no research has been conducted yet on counterfeiting/piracy in the fashion industry in Ghana and Nigeria, as far as the role of IT is a concern.

The recent outbreak of COVID-19 is taking the fashion industry through a challenging period. The industry's activities are now being more facilitated by digital platforms/influencers in the dispensation of products than ever before. This study seeks to investigate digital platforms/influencers in developing countries and their impact on the fashion industry. The study also explores the challenges of information asymmetry online, drawing on the lemon market theory (LMT), as the theoretical lens. Qualitative data was collected from twenty-two respondents; the research findings indicate that the use of digital platforms/influencers is essential in reaching the industry's vital consumers. Also, information asymmetry is the greatest challenge as far as e-business is concerned.-The contribution of this study reposes the use of LMT to determine how information asymmetry is leveraged. In terms of the policy, this research provides strategies for discussions on security and trust for policymakers to secure payment and delivery in e-business.