Purpose-To determine the status of internet and e-commerce adoption by the Taiwan semiconductor industry, the research is designed to help government and enterprise in formulating strategic plans and making resource allocation decisions. Design/methodology/approach-Using the three-level model of internet commerce adoption (MICA), a survey of 287 companies and web sites was designed. Semiconductor firms were placed into five categories: integrated circuit (IC) design, manufacturing, packaging, IC testing, and peripheral device manufacturing. Findings-The MICA model shows the internet adoption ratio for semiconductor firms as 82.6 percent, significantly higher than the electronics and electrical machinery industry sector (56.5 percent). The IC manufacturing and packaging segment are in the processing stage, the final stage of development for the MICA model. One-third of the IC testing industry segment falls into the provision stage, and 36.1 percent web sites are in the processing stage. The IC design and peripherals industrial segments are located in the provision stage. Practical implications-The IC manufacturing segment is conducting more financial transactions than the other segments-a result that matches earlier research showing that larger companies are most likely to implement e-business applications. Many enterprises in the industry are lagging with the adoption of the internet indicating a need for education and training. Originality/value-This benchmark study provides a framework for evaluating the internet adoption status of semiconductor and other high technology firms. The MICA model is demonstrated to be suitable for evaluating the different stages of internet adoption.
With the continuous development of Internet technology, people's life has gradually entered the age of data, from physical sales and face-to-face communication to Internet marketing. The application of this Internet technology is expanding progressively, reflected in the marketing of all walks of life. Compared with the traditional sales model, the advantage of Internet consumption lies in high efficiency and precision. An efficient and accurate delivery depends on the era of big data and consumer information flow to achieve effectiveness. The Internet has gradually broadened the channels to obtain people's information and changed consumers' consumption habits and cognition. Big data accurately analyze consumer psychology and implements data classification to deliver content.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.