Enterprises needs to realize the unity of economic and social benefits. From the marketing theory, we know that the economic and social benefits form a symbiotic effect, which determines that enterprises need to pay attention to their own service quality. The current risks are in the areas of “customer relationship management” and “customer technical support,” specifically, the inability to effectively meet the needs of customers in terms of corporate infrastructure and product details, as well as the increase in costs for other customer services. The article firstly completes the construction of marketing risk early warning system, analyzes marketing risk types and formation factors, constructs indicators and mathematical modeling, then proposes the ANN combined with Petri algorithm, which is used to realize marketing risk early warning, completes sample selection and indicator quantification, sets up the early warning model, and conducts false alarm and false alarm degree analysis.
With the development of Internet technology and social model, game products have become an important product of people’s life for entertainment and recreation, and the precise marketing of game products has become a winning means for enterprises to improve competitiveness and reduce labor cost consumption, and major game companies are also paying more and more attention to the data-based marketing model. How to dig out the effective information from the existing market behavior data is a powerful means to implement precise marketing. Achieving precise positioning and marketing of gaming market is the guarantee of innovative development of game companies. For the research on the above problem, based on the SEMAS process of data mining, this paper proposes a mining model based on recurrent neural network, which is named as Dynamic Attention GRU (DAGRU) with multiple dynamic attention mechanisms, and evaluates it on two self-built data sets of user behavior samples. The results demonstrate that the mining method can effectively analyze and predict the player behavior goals. The game marketing system based on data mining can indeed provide more accurate and automated marketing services, which greatly reduces the cost investment under the traditional marketing model and achieves accurate targeting marketing services and has certain application value.
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