This paper focuses on the practices by amateur subtitlers who translate and disseminate foreign humorous videos on social media, with particular attention on the meaning-making process involving raw material selection, subtitling, reception and interaction within the online community. Drawing on relevance theory, this paper proposes that meaning-making in social media environment is achieved by both subtitlers and viewers who jointly construct a mutual cognitive environment containing shared cultural information. To verify this hypothesis, it selects 10 pieces of humorous videos and collects the viewer comments from weibo to analyze how subtitlers manage to convey the humorous meaning and how viewers respond to the subtitled content and negotiate meaning to build a shared culture. Overall, this paper contributes to the emerging research focus on the participatory consumption and reception of translated audiovisual texts in the digital era.

Purpose Sharing accommodation has lowered the threshold for digital entrepreneurship in the accommodation industry, prompting entrepreneurs to join this industry. However, digital micro-entrepreneurs have been ignored by previous studies. To bridge the gap, this study aims to explore the impact of reputational asset (host popularity) and host’s human capital (entrepreneurial entry speed and managerial seniority) on host expansion grounded on the resource-based theory. Design/methodology/approach This study obtained crawler data by python from Airbnb.com, locking the time range to the past five years from 2013 to 2018 in Beijing of China. This study finally has 348 hosts’ balanced panel data to estimate the ordinary least squares regression model with fixed-year effect. Findings Results demonstrate that host popularity has a significant positive effect on host expansion. Furthermore, entrepreneurial entry speed strengthens the positive effect of host popularity on host expansion, whereas managerial seniority weakens the positive effect. The three-way interaction analysis reveals that the positive impact of host popularity on host expansion is strongest when managerial seniority is smaller and entrepreneurial entry speed is faster. Research limitations/implications The research has important implications to how the platforms interfere with the implementation of host expansion strategy and adds valuable insights to understand the transformation process of host expansion from nonprofessional to professional. Originality/value The research has expanded the literature related to the micro-entrepreneurship of the sharing economy and verified the application of resource-based theory under sharing economy.

In the field of accommodation sharing, little attention has been paid to micro-entrepreneurship of hosts. Based on the signaling theory and the resource-based theory, we proposed a three-way interaction effect model to investigate the moderating effect of resource configuration (business size and host reputation) on the relationship between business age and host performance. A statistical analysis of the secondary panel data crawled from Airbnb.com was tested through the negative binomial model. The results shown that: (1) Business age is positively related to host performance; (2) the positive impact of business age on host performance is stronger for smaller size; host reputation has no significant moderating effect on the relationship between business age and host performance; (3) the joint consideration of business age, size, and host reputation has a three-way interaction effect on host performance. The positive impact of business age on host performance is strongest for hosts with smaller size and higher host reputation. These results are helpful to understand the micro-entrepreneurship performance of hosts in the field of accommodation sharing.