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Hotel brand quality itself may not guarantee to increase hotel brand value and loyalty, but the combination between brand quality and brand personality will be significantly associated with brand value and brand loyalty (Boo et al., 2009). The purpose of this study was to explore the relationship between hotel brand quality and hotel brand personality in order to find an effective way for hotel brand managers to develop their brand value and loyalty. The results of the study demonstrated that the five dimensions of hotel brand quality construct (assurance, tangible, empathy, reliability, and responsiveness) are significantly related to preferences on the five dimensions of hotel brand personality (competence, excitement, sincerity, sophistication, and ruggedness), respectively. In addition, effects of hotel prices on brand quality are significant. These findings suggest that in order to develop a successful brand value and loyalty, hotel brand managers should (1) increase high-assurance performance for a competence hotel brand, (2) strengthen tangibles for an excitement hotel brand, (3) develop empathy performance for a sincerity hotel brand, (4) escalate reliability performance for a sophistication hotel brand, and (5) advance responsiveness for the ruggedness hotel brand. This could be an effective way to develop hotel brand value and loyalty. It may be postulated that the interaction between brand quality and brand personality of the hotel experience directly affects brand value and loyalty. Hotel brand managers may then specify their hotel designs and packages such that the congruence between brand personality and perceived quality develop brand value and loyalty.

Purpose -The purpose of this paper is to examine the effects of leadership styles on financial performance. Although the importance of leadership styles has been recognized in practice and academia, little research has focused on the impact of leadership on financial performance in hospitality and tourism industry. Design -The paper first defines motives, leadership styles, leaders' experiences, and Linguistic Inquiry and Word Count (LIWC). It then uses quasi-experimental design to predict the impacts of leadership styles and leaders' experiences on financial performance. Methodology -The study has conducted partial least square regression to find the effects of leadership styles and leaders' experiences on financial performance of the hotel companies. Approach -Vision statements of the publicly traded hotel companies are transferred into motives and leadership styles using the LIWC. Findings -Transformational leadership and longer-tenured CEOs with high power and affiliation motives are associated with return on equity (ROE) whereas transactional leadership and older CEOs with high achievement motive affect return on assets (ROA). Originality of the research -The study opens a new approach to quantify the vision statements using LIWC and contributes to the relationship of leadership styles, leaders' experiences, and financial performance.

Despite the growing evidence of role personality plays on sport and exercise related behavior, little is known about the influence of personality traits on football players in the U.S. The purpose of this study was to explore the effects of the big five personality traits on football achievements. Extraversion (E), Agreeableness (A), Conscientiousness (C), Neuroticism (N), and Openness (O) traits obtained from 619,397 U.S. respondents in a previous study were used as predictors to state-level football scores in this study. Across 50 states in the U.S., football ranks were positively correlated with state scores on the Big Five personality factors of conscientiousness and agreeableness. However, when applying multiple regression analyses to the prediction model for football ranks based on five independent variables of the Big Five personality factors, only conscientiousness and neuroticism would significantly predict football ranks. Agreeableness correlates with football ranks but does not contribute to the prediction model since agreeableness is collinear with conscientiousness, extraversion, and openness. Neuroticism insignificantly correlates with football ranks but contributes to the prediction because the suppressor effect of conscientiousness by neuroticism has improved its predictor of football ranks. The findings implied that in order to increase high ranks in football practice, selection for athletics would focus on persons with high conscientiousness and neuroticism.

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