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In many real-world situations, different and often opposite opinions, innovations, or products are competing with one another for their social influence in a networked society. In this paper, we study competitive influence propagation in social networks under the competitive linear threshold (CLT) model, an extension to the classic linear threshold model. Under the CLT model, we focus on the problem that one entity tries to block the influence propagation of its competing entity as much as possible by strategically selecting a number of seed nodes that could initiate its own influence propagation. We call this problem the influence blocking maximization (IBM) problem. We prove that the objective function of IBM in the CLT model is submodular, and thus a greedy algorithm could achieve 1−1/e approximation ratio. However, the greedy algorithm requires Monte-Carlo simulations of competitive influence propagation, which makes the algorithm not efficient. We design an efficient algorithm CLDAG, which utilizes the properties of the CLT model, to address this issue. We conduct extensive simulations of CLDAG, the greedy algorithm, and other baseline algorithms on real-world and synthetic datasets. Our results show that CLDAG is able to provide best accuracy in par with the greedy algorithm and often better than other algorithms, while it is two orders of magnitude faster than the greedy algorithm.

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Uncertainty about models and data is ubiquitous in the computational social sciences, and it creates a need for robust social network algorithms, which can simultaneously provide guarantees across a spectrum of models and parameter settings. We begin an investigation into this broad domain by studying robust algorithms for the Influence Maximization problem, in which the goal is to identify a set of k nodes in a social network whose joint influence on the network is maximized. We define a Robust Influence Maximization framework wherein an algorithm is presented with a set of influence functions, typically derived from different influence models or different parameter settings for the same model. The different parameter settings could be derived from observed cascades on different topics, under different conditions, or at different times. The algorithm's goal is to identify a set of k nodes who are simultaneously influential for all influence functions, compared to the (function-specific) optimum solutions. We show strong approximation hardness results for this problem unless the algorithm gets to select at least a logarithmic factor more seeds than the optimum solution. However, when enough extra seeds may be selected, we show that techniques of Krause et al. can be used to approximate the optimum robust influence to within a factor of 1 − 1/e. We evaluate this bicriteria approximation algorithm against natural heuristics on several real-world data sets. Our experiments indicate that the worst-case hardness does not necessarily translate into bad performance on real-world data sets; all algorithms perform fairly well.

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The present article serves as an erratum to our paper of the same title, which was presented and published in the KDD 2014 conference. In that article, we claimed falsely that the objective function defined in Section 1.4 is non-monotone submodular. We are deeply indebted to Debmalya Mandal, Jean Pouget-Abadie and Yaron Singer for bringing to our attention a counter-example to that claim.Subsequent to becoming aware of the counter-example, we have shown that the objective function is in fact NP-hard to approximate to within a factor of O(n 1− ) for any > 0. In an attempt to fix the record, the present article combines the problem motivation, models, and experimental results sections from the original incorrect article with the new hardness result. We would like readers to only cite and use this version (which will remain an unpublished note) instead of the incorrect conference version.

Real world marketing campaign utilizing the word-of-mouth effect usually lasts a long time, where multiple sets of influential users need to be mined and targeted at different times to fully utilize the power of viral marketing. As both social network structure and strength of influence between individuals evolve constantly, it requires to track the influential nodes under a dynamic setting. To address the above problem, we explore the Influential Node Tracking (INT) problem as an extension to the traditional Influence Maximization problem under dynamic social networks. While Influence Maximization problem aims at identifying a set of k nodes to maximize the joint influence under one static network, INT problem focuses on tracking a set of influential nodes that keeps maximizing the influence as the network evolves. Utilizing the smoothness of the evolution of the network structure, we propose an efficient algorithm, Upper Bound Interchange Greedy (UBI) to solve the INT problem. Instead of constructing the seed set from the ground, we start from the influential seed set we find previously and implement node replacement to improve the influence coverage. Furthermore, by using a fast update method to maintain an upper bound on the node replacing gain, our algorithm can scale to dynamic social networks with millions of nodes. Empirical experiments on three real large-scale dynamic social networks show that our UBI algorithm achieves better performance in terms of both influence coverage and running time.

Multi-view networks are broadly present in real-world applications. In the meantime, network embedding has emerged as an effective representation learning approach for networked data. Therefore, we are motivated to study the problem of multi-view network embedding with a focus on the optimization objectives that are specific and important in embedding this type of network. In our practice of embedding real-world multi-view networks, we explicitly identify two such objectives, which we refer to as preservation and collaboration. The in-depth analysis of these two objectives is discussed throughout this paper. In addition, the MVN2VEC algorithms are proposed to (i) study how varied extent of preservation and collaboration can impact embedding learning and (ii) explore the feasibility of achieving better embedding quality by modeling them simultaneously. With experiments on a series of synthetic datasets, a large-scale internal Snapchat dataset, and two public datasets, we confirm the validity and importance of preservation and collaboration as two objectives for multi-view network embedding. These experiments further demonstrate that better embedding can be obtained by simultaneously modeling the two objectives, while not over-complicating the model or requiring additional supervision. The code and the processed datasets are available at http://yushi2.web.engr.illinois.edu/.