During the last nine years, more and more young people are joining in the carnival on November 11(Double 11 Shopping Festival). Millennials are often not asked why they are going to do online shopping on this day. Firstly, the focus of our study is to understand the avenues of information that are used by millennial shoppers for consumption choices related to Double 11 shopping festival. Secondly, we are interested in what attracts this group to the online venue from a list of motivational factors including social and financial savings. The study provides a minor look at carnival day to analyze the data collected through different methods, such as questionnaire and search engines in the internet. The results of the evaluation show significant information about millennial consumption motivation. This illustrates the reason why Double 11 carnival is so popular and for young college students. Moreover, how Alibaba’s the Double 11 is so successfully with China’s youth. This consumer inquiry will be used to answer some potential marketing problems.
It is common to encounter a citizen with disability in everyday life. According to data from the second national survey of disabled people, the group accounts for 5.26% of the population of Guangzhou. Citizens with vision, hearing or physical disability accounts for the largest part of this statistic. Citizens with disabilities in The People’s Republic of China often are treated as inferiors. There is a history of complaints of a lack of physical and service related accommodation by this group. Citizens with disabilities state that it is very difficult to find a job because of the unfair treatment. Zhang Hai Di is a famous Chinese writer with severe disability. A true advocate, Di, devoted her life to helping peoples with disabilities to have the same rights as others. This acclaimed writer has played a critical role helping the government build many policies which have had some effects to the disabled people. There is still room for improvement in China (Wang,2017). For example, the majority of building are lack wheelchair accessibility. This is a serious problem for the blind and disabled citizens of The People’s Republic of China. Moreover, most signage and computers are not designed for the blind. Special phones for the deaf citizens are not common.
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