PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.
Emergency case data resources are widely distributed and heterogeneous. At the same time, the command of emergency field needs the cooperation of multiple departments. Therefore, it is urgent to establish an emergency analysis and mining platform, realize the sharing and collaboration of emergency data resources among multiple departments, and assist emergency command and scheduling. According to the actual situation of the current emergency, a similarity measure method (TCRD) is proposed to solve this problem by adding temporal information to reflect information adoption, which integrates user context information and temporal information. Firstly, the temporal information of historical adoption behavior is expressed as a binary coded characteristic matrix, and then the characteristic matrix is mapped into a feature vector by using restricted Boltzmann machine, and finally added to the similarity measurement formula. The improved TCRD method can measure the similarity more accurately, and further improve the quality of emergency information adoption recommendation results.
We explored the relationships of food safety information, information on organic foods, and Chinese consumers' purchase intention, with value orientations proposed as a mediator. The research model was based on the stimulus–organism–response theoretical model and regulatory focus theory. Data were collected using a structured survey with 206 consumers of organic foods. We employed structural equation modelling for data analysis. The results show that information on organic food and information on food safety were significantly associated with environmental value orientation. Organic food information was significantly associated with both health value orientation and hedonic value orientation. In addition, information on food safety, information on organic food, environmental orientation, and hedonic orientation were all significantly associated with purchase intention. Moreover, both environmental orientation and hedonic orientation exerted mediating effects in the relationships between organic food information and consumers' purchase intention. The results provide novel and valuable insights for understanding organic consumption and offer guidance for the development and promotion of China's organic food industry.
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