Many states in the United States allow a “belief exemption” for measles, mumps, and rubella (MMR) vaccines. People’s opinion on whether or not to take the vaccine can have direct consequences in public health. Social media has been one of the dominant communication channels for people to express their opinions of vaccination. Despite governmental organizations’ efforts of disseminating information of vaccination benefits, anti-vaccine sentiment is still gaining momentum. Studies have shown that bots on social media (i.e., social bots) can influence opinion trends by posting a substantial number of automated messages. The research presented here investigates the communication patterns of anti- and pro-vaccine users and the role of bots in Twitter by studying a retweet network related to MMR vaccine after the 2015 California Disneyland measles outbreak. We first classified the users into anti-vaccination, neutral to vaccination, and pro-vaccination groups using supervised machine learning. We discovered that pro- and anti-vaccine users retweet predominantly from their own opinion group. In addition, our bot analysis discovers that 1.45% of the corpus users were identified as likely bots which produced 4.59% of all tweets within our dataset. We further found that bots display hyper-social tendencies by initiating retweets at higher frequencies with users within the same opinion group. The article concludes that highly clustered anti-vaccine Twitter users make it difficult for health organizations to penetrate and counter opinionated information while social bots may be deepening this trend. We believe that these findings can be useful in developing strategies for health communication of vaccination.
The research presented in this paper proposes a thematic network approach to explore rich relationships between places. We connect places in networks through their thematic similarities by applying topic modeling to the textual volunteered geographic information (VGI) pertaining to the places. The network approach enhances previous research involving place clustering using geo-textual information, which often simplifies relationships between places to be either in-cluster or out-of-cluster. To demonstrate our approach, we use as a case study in Manhattan (New York) that compares networks constructed from three different geo-textural data sources—TripAdvisor attraction reviews, TripAdvisor restaurant reviews, and Twitter data. The results showcase how the thematic similarity network approach enables us to conduct clustering analysis as well as node-to-node and node-to-cluster analysis, which is fruitful for understanding how places are connected through individuals’ experiences. Furthermore, by enriching the networks with geodemographic information as node attributes, we discovered that some low-income communities in Manhattan have distinctive restaurant cultures. Even though geolocated tweets are not always related to place they are posted from, our case study demonstrates that topic modeling is an efficient method to filter out the place-irrelevant tweets and therefore refining how of places can be studied.
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