This article studies the development, concept and principle of business process management, and combines the development background and trend of real estate enterprises, discusses the specific characteristics of real estate enterprise business processes, key elements of project development, and then analyzes common problems in real estate enterprise business processes, and give corresponding measures and suggestions, hoping to provide some references for the development of real estate enterprises. International business process research is developing along with the growth of the total quality management movement. Process management is a management practice that increases management efficiency, improves the quality of products and services, and is achieved by focusing on management methods and people. Process management can help businesses create value. At the stage of development of a real estate enterprise, it is necessary to study and formulate the enterprise development strategy and the concept of change management. Businesses need to shift from focusing only on managing people and capital to focusing on strategy and management processes. Excellent processes distinguish the company from competitors. Therefore, at the stage of development, one of the important tasks of the enterprise is the creation of an effective system of business processes and high-quality process management.
After rapid and sustained growth, real estate has gradually entered a stage of moderate development in recent years, and consumers have gradually become rational when buying houses. Real estate developers should combine their own real estate characteristics and consumer needs, and continuously reform and innovate in marketing channels to improve marketing effectiveness. Based on the current social and economic situation, this paper analyzes and studies the real estate marketing channels. In a growing competitive market environment, optimization of the internal structure of the marketing department, clarification of functional positioning and coordination of vertical and horizontal directions of work contribute to timely adjustment of marketing strategies. With the help of appropriate and flexible marketing strategies, real estate companies respond to complex market changes by changing the mode of supply, the rate of supply and the price of products. In this way, marketing efficiency can be increased, and enterprises can ensure the realization of the project's benefits and the fulfillment of the project's sales targets.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.