This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty. An exploratory mixed-methods design grounded in the stimulus-organismresponse (S-OR) framework entailed two rounds interviews to build a hypothetical framework, following which 403 Chinese smartphone users were surveyed to test the hypotheses. The results of structural equation modeling (SEM) to analyze the relationship between brand involvement, brand familiarity, and brand loyalty demonstrate that brand involvement exerted a direct effect of approximately 67% on brand familiarity, which in turn had a direct effect of influencing 47% of the ABOUT THE AUTHOR Zhiyuan Yu was born in Gansu province, China. He earned his master's degree in Business Administration from Assumption University, Thailand. He is currently a lecturer in the College of Forestry, Gansu Agricultural University in China. His research interests include marketing and brand management. Worasak Klongthong received his Master's Degree in Business Administration from the Graduate School of Business, Assumption University. His research interests cover general management, marketing management, and data analytic. Jakkrit Thavorn is a PhD candidate in the Technopreneurship and Innovation Management Program, Chulalongkorn University. He received a Master of Business Administration from Assumption University. His research interests include publication mining, technology and innovation management, strategic management, and business model innovation.
Chitosan has attracted increasing attention from researchers in the pharmaceutical and biomedical fields as a potential agent for the prevention and treatment of infectious diseases. However, identifying the development of emerging technologies related to this biopolymer is difficult, especially for newcomers trying to understand the research streams. In this work, we designed and implemented a research process based on a bibliometric predictive intelligence model. Our aim is to glean detailed scientific and technological trends through an analysis of publications that include certain word phrases and related research areas. Cross correlation, factor mapping, and the calculation of “emergent” scores were also used. A total of 1,612 scientific papers on chitosan technology related to viral disease treatment published between 2010 and 2020 were retrieved from the Web of Science. Results from the keyword modelling quantitatively highlight three major frontier research and development topic groups: drug delivery and adjuvants, vaccines and immune response, and tissue engineering. More specifically, the emergent scores show that much of the chitosan-based treatment for viral diseases is in the in vitro stage of development. Most chitosan applications are in pharmacology/pharmacy and immunology. All results were confirmed by experts in the field, which indicates that the validated process can be applied to other fields of interest.
During the COVID-19 pandemic, teleworking has proven to be an effective countermeasure to overcome the spread of this disease while enabling businesses to continue. However, little is known about the extent of their adjustment to daily life routine, interaction among self-control, assignments, family life matters, and coordination with colleagues. This study explores the impact of motivational factors on the performance of teleworkers. An exploratory study was conducted using an in-depth interview with 27 interviewees who work in Thailand and have more than a year of experience switching between being a teleworker and working on-site. The NVivo and SPSS software were performed to reveal deeper data insights and apply non-parametric tests in order to compare findings with various demographic profiles. The findings revealed that environment, time management, and reward are the strongest motivational factors, whereas labour intensity and job security present the weakest relationships with teleworkers’ performance. Numerous implications and strategies to enhance their performance for both organizations and workers are provided. Firms can support a well-prepared environment and manage the flexibility of working time to increase employees’ effectiveness. Moreover, the result-oriented approach can be one of the tools in evaluating their performance rather than attending to their full working time at home. Doi: 10.28991/esj-2022-SPER-016 Full Text: PDF
This study is one of very few studies which have investigated all aspects of firm performance using balanced scorecard (BSC) of Thai startup firms through the exploration of entrepreneurial selfefficacy and types of innovation.
Thailand has a rapidly growing pharmaceutical sector, which is the eighth largest in the Asia-Pacific region and one of the largest and most developed among the Association of Southeast Asian Nations (ASEAN) countries. This study examines how to provide the most appropriate approach to enhance Thailand's pharmaceutical services to dispense medicine to end consumers. The main objective is to determine the most appropriate corporate image for Thai Pharmacy Retail Stores (PRSs) for entering the ASEAN market community. An exploratory mixed-method design characterized by qualitative and quantitative phases of data collection and analysis and the linking of data from these two separate data strands was adopted to conduct an in-depth interview with pharmacists and the owner of pharmacy retail stores as well as 405 respondents who had visited a pharmacy retail store and interacted with pharmacists during the previous year. The multiple linear regression (MLR) was applied to analyze the relative influences of perceived service quality and the cultural dimension on the corporate image. Findings reveal that the perceived service quality and cultural dimension contribute 50% towards the corporate image, and the perceived service quality had more effect than cultural dimension. This study mainly focuses on PRSs in Thailand, while the findings show other analyses concerning how to successfully create and promote an effective PRS image for ASEAN markets.
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