The notion of Celtic music is constantly changing based on specific contexts. Mass media used as communication tools to promote and sustain an authentic tradition could be complicated in terms of contextualisation and commodification in a globalised world. Hence, this work investigates the formation of Celtic music identity, its transformation, tension, and adaptation to the global world. Prior work in the literature suggests more practical-based research in homogenising Celtic music’s historical and musicological discourse to discover its potential in cultural reconstruction and knowledge that links to its global development. Thus, this study explored the global development of Celtic music and analysed the impact on its definition through the influence of cultural hybridity and global media by investigating its origin, cultural changes, and possible sustainable interventions.
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