Chiroptophobia, or the fear of bats, which encompasses negative perceptions of bats as disease vectors, pests, or harmful creatures associated with evil spirits, represents an important barrier to bat conservation globally. Derived largely from the influence of Western cultural perceptions, it ignores the diverse cultural perceptions of bats from other regions, which have been largely overlooked. To better understand local beliefs and cultural perceptions regarding bats across the Asia-Pacific region, and how they may help design culturally grounded conservation strategies, we conducted a review of publications in the English-language literature documenting cultural value of bats in Asia-Pacific traditions. We discovered 119 bat cultural values in 60 different cultures from 24 countries across the region and found a wide spectrum of reports, which we categorized according to five wildlife value categories and further categorized these values according to positive, neutral, and negative. We found that 62% of the cultures had only positive values, 8% had only neutral values, while 10% had only negative values. This suggests that the Asia-Pacific region and its cultures contain far more positive associations with bats than most Western societies and, as such, offer promising examples and opportunities to promote human-bat coexistence. However, we also discuss how local belief systems may not always align with daily practices or conservation objectives. We suggest employing targeted, culturally grounded and locally contextualized outreach strategies in order to carry out more effective bat conservation and education in Asia-Pacific countries.