The class imbalance is a condition when one class has a higher percentage than the other then it can affect the accuracy. One method in data mining that can be used to classification is logistic regression method. The method used in this research is RWO-sampling method using random replicate approach for synthetic data generation on descrete attribute. The result of the research can handle the problem of class imbalance, RWO-sampling method with random replicate approach shows better accuracy than RWO-sampling method with roulette and ROS approach. The accuracy value for RWO-Sampling method with roulette and RWO-Sampling approach with random replicate approach has increased to an average of 15.55% of each dataset. As for comparithem with the ROS method has increased an average of 3.7% of each dataset. Furthermore, for testing the underfitting problem in logistic regression, the oversampling method is better than non-oversampling with an increase in accuracy value reaching an average of 2.3% of each dataset.
Data dari BPS menunjukkan masih sangat sedikit usaha yang memanfaatkan pemasaran online. Berdasarkan wawancara singkat dengan para pelaku usaha anggota OK oCE ADMA diketahui bahwa banyak UMKM yang terdampak selama pandemi COVID-19. Penjualan mereka mengalami penurunan selama pandemi berlangsung, karena mereka tidak dapat membuka usaha secara offline akibat adanya pembatasan sosial berskala besar. Selama ini usaha yang mereka jalan mayoritas masih mengandalkan pemasaran secara offline. Penggunaan media sosial sebagai sarana promosi pun belum dimaksimalkan dengan baik. Metode yang digunakan adalah penyuluhan sekaligus praktek pembuatan Whatsapp Bisnis. Dari hasil penyuluhan yang dilaksanakan oleh pengabdi, pelaku bisnis telah memiliki Whatsapp Bisnis bagi usaha mereka masing-masing. Namun pelaku bisnis perlu melengkapi pembuatan katalog untuk sarana pemasaran online produk mereka
Banyubiru Tourism Village has a market potential that is able to attract tourists to come to the Merapi Valley Tradition Market. The market sells a variety of traditional specialties, traditional souvenirs, traditional utensils, and so on. However, in the promotional activities of this tourist village, it is still conventional and has not been touched by digital promotions, either in the form of websites or social media. This is the background for the community service program to create a website for the Merapi Valley Tradition Market in Banyubiru Tourism Village, Dukun District, Magelang Regency. The activity of making this website began with observations of the Head of RW, Head of RT and local residents to collect information about the Merapi Valley Traditional Market. After the website content components have been sufficient, proceed with the design and content of the Merapi Valley Traditional Market website. Furthermore, the implementation of website creation begins with the preparation of hosting and domains as well as the addition of SSL for website security. These components are needed so that the website can be accessed online by anyone who needs information. Hosting is a service for storing data, images, and files on a website. Domain is the website address. Additional security features SSL (Secure Socket Layer) is required to provide encryption security on the website. The process after implementation, namely uploading the website to the hosting that has been provided. The last is the handover of the website to the Management of the Merapi Valley Traditional Market. Making this website aims to make it easier for the wider community, both domestic and foreign tourists to get information about the cultural diversity in the Banyubiru Tourism Village, especially the culture in the Merapi Valley Tradition Market.
Untuk dapat bertahan di era industri 4.0 dan masa pandemi, sektor Usaha Mikro Kecil dan Menengah (UMKM) harus kreatif dan go online yaitu menggunakan teknologi digital dalam mengembangkan bisnisnya terutama pemasaran. Pemasaran dapat dilakukan melalui media sosial seperti Whatsapp, Facebook dan Instagram. Dengan demikian, diperlukan strategi pemasaran yang lebih baik dengan memanfaatkan media sosial agar jangkauannya lebih luas dan mengurangi aktivitas di luar rumah. Pelatihan ini dilakukan untuk fokus pada strategi pemasaran melalui marketplace di Facebook. Dipilihnya Facebook karena pengguna Facebook merupakan pengguna media sosial terbanyak. Peserta pelatihan ini adalah Palaku UMKM yang tergabung dalam OK OCE Yogyakarta. Pelatihan ini menggunakan metode ceramah dan praktik langsung menggunakan gadget masing-masing. Untuk peserta yang belum memiliki akun facebook, peserta dibimbing membuat facebook kemudian membuat iklan produk masing-masing di facebook marketplace. Setelah mengikuti pelatihan, kemampuan pelaku UMKM OK OCE dalam melakukan promosi meningkat. Sebanyak 100% peserta menyatakan akan melakukan promosi melalui facebook marketplace.
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