AcknowledgementThe authors are grateful to the UK Economic and Social Research Council (ESRC) Sustainable Technologies Programme for funding the project: "Trade-offs in decisionmaking for sustainable technologies" (award RES-388-25-0001), of which this paper is an output. The authors also thank the anonymous reviewers for their comments that helped shape this paper.Keywords: ethical, green, environmental, sustainable, consumer, purchase, consumption, behaviour AbstractThe "attitude/behaviour gap" or 'values/action gap' is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the UK. Data was collected from 81 self declared green consumers through in depth interviews on recent purchases of technology products. A green consumer purchasing model is developed and success criteria for closing the gap between green consumer's values and their behaviour. The paper concludes that incentives and single issue labels (like the current energy rating label) would help consumers concentrate their limited efforts. More fundamentally, "being green" needs time and space in peoples' lives that is not available in increasingly busy lifestyles. Implications for policy and business are proposed.

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The aim of this paper is to articulate to a wider practitioner and academic audience the value and importance of moving the sustainable business agenda beyond the notion of eco-and socio-efficiency. This in itself is not a new development in the sustainable business literature. What are emerging are integrated models of corporate sustainability that link together the six criteria that a sustainable business will need to satisfy, namely eco-efficiency, socio-efficiency, eco-effectiveness, socioeffectiveness, sufficiency and ecological equity. At this stage these new models of corporate sustainability need further theoretical development, taking corporate sustainability beyond the business case (eco-efficiency) towards an integrated approach that links in the social and natural cases. A new model for sustainable entrepreneurship is presented and discussed in the context of a social entrepreneur case study.

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There is an increasing focus on improving the pro-environmental attitudes, behaviour and habits of individuals, whether at home, in education, travelling, shopping or in the workplace. This article focuses on the workplace by conducting a multi-disciplinary literature review of research that has examined the influence of organization-based behaviour change initiatives. The review includes only research evidence that measured actual environmental performance (e.g. energy use) rather than solely using self-reported methods (e.g. questionnaires). The authors develop an 'employee pro-environmental behaviour' (e-PEB) framework, which contains individual, group, organizational and contextual factors that have predictive relevance across different behaviours and organizations. The review shows that the strongest predictors are environmental awareness, performance feedback, financial incentives, environmental infrastructure, management support and training. A key finding from this review is that attitude change is not necessarily a pre-requisite for behaviour change in the workplace.

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