Many writers treating the late colonial period have touched uponthe subject of economic fluctuations, but no agreement is found as to the duration, intensity, and amplitude of these alterations of good and bad times. Nor has any investigation as yet assembled all the available data necessary to an understanding of this phenomenon. Since agriculture constituted an important aspect of the colonial economy, some light may be shed upon these economic vicissitudes by an examination of Northern agricultural conditions in the two decades preceding the Revolution.
Entries for Echo Awards, sponsored by the Direct Marketing Association, form the largest existing database representing the best efforts of direct marketing practitioners. This article examines the characteristics of these offers, in the hope of providing insights into both current practices and attributes of excellence. The key components in the analysis of offers cover 1) markets, 2) products, and 3) operational strategies and tactics.
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