The Los Angeles County Department of Mental Health (LAC DMH) recently undertook a youth-targeted social marketing campaign that sought to increase community engagement around barriers to mental health access. LAC DMH's campaign utilized funds from Proposition 63, which was signed into law as the Mental Health Services Act (MHSA). The MHSA levied a 1 percent state-level tax on all California personal incomes over $1 million, resulting in a substantial investment in mental health. A portion of those funds is specifically allocated for prevention and early intervention (PEI) activities and cannot be used for other purposes (e.g., treatment, housing). LAC DMH dedicated some of these MHSA PEI funds to the development and implementation of a social marketing campaign. In partnership with the California Mental Health Services Authority (CalMHSA), LAC DMH requested an evaluation of the campaign. Through the current evaluation, LAC DMH sought to understand who was reached by the campaign and what the impact of that contact was.
RAND Health CareThis evaluation was undertaken by RAND Health Care, a division of the RAND Corporation, and funded by CalMHSA. A profile of RAND Health Care, abstracts of its publications, and ordering information can be found at www.rand.org/health.
CalMHSAThe California Mental Health Services Authority (CalMHSA) is an organization of county governments working to improve mental health outcomes for individuals, families, and communities. Prevention and early intervention programs implemented by CalMHSA are funded by counties through the voter-approved Mental Health Services Act (Prop. 63). Prop. 63 provides the funding and framework needed to expand mental health services to previously underserved populations and all of California's diverse communities.
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