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The terms proactive and reactive are frequently used to describe managers. This paper examines the proactive-reactive behaviour patterns of 16 top-level managers and compares their behaviour patterns with conceptual views from the literature. The usefulness of the proactive-reactive dichotomy is evaluated and issues are raised concerning the proactive-reactive label. It is concluded that the dichotomy is overly simplistic for describing complex managerial behaviour and a more complex model is proposed for examining the proactive dimension.

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