Abstract:This study examined the influence of sources of information on end users' decision to adopt an innovation. The study used an on-line survey to collect data regarding respondents' perceptions of structured implementation activities and other sources of influence on their reported adoption of Microsoft Outlook at a large, Midwestern university. The research questions were based on Rogers' model of the diffusion of innovations, and the work of Fulk, Lewis and Seibold, and Weenig on the influences of information sources on adoption of innovations. Results showed that respondents who were exposed to information from informal channels and structured implementation activities (e.g., informational meetings conducted at the unit level) were significantly different from those who received no information through these channels. Perceptions of quantity or quality of information received through informal and official channels were not significantly correlated with adoption. The results indicate that the implementation of Outlook was not viewed as a major event in the life of the organization, and suggest that diffusion of technological innovations may be different from diffusion on non-technological innovations.
RATIONALEThe purpose of this study was to investigate the diffusion of an innovation within an organization. Specifically, the research focuses on the communication campaign developed to persuade administrators, faculty, staff, and students at a large Midwestern university to adopt a new communication technology. The technology investigated in this study is the groupware product, Microsoft Outlook. As groupware products offer their
Because of the length of most mediation sessions, it is challenging to assess a session's turn‐by‐turn nature. Here, a reciprocal‐influence model is presented that views mediation as a dynamic, interdependent system that recognizes individual utterances of disputants and media‐tors that change or reinforce destructive conflict. This perspective gives rise to a research method that maps the mediation discourse at a micro‐level in order to track each member's constructive and destructive state‐ments and view their mutual influence on the system as well as changes within the system over time. This process then facilitates a closer exam‐ination of critical shifts that lead to integrative conflict or resolution among the disputants. These closer examinations also indicate more‐and less‐effective client‐responsive interventions posed by the mediator.
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