The aims of this study is to measure the effects of structural assurance and perceived reputation to purchase intention through trust. The population of this research is consumers of Tokopedia in Faculty of Social and Political Science of Diponegoro University, while the sample is 100 consumers of Tokopedia with some certain prerequirements.The data was analyzed using two-step analysis with SPSS 17.0 for windows where previously tested the validity test, reliability test, coefficient of correlation, coefficient of determination, and test of significance (t-test and f-test). The result of this study is showing that structural assurance and perceived reputation has positive impact toward trust, the biggest impact is own by perceived reputation. Based on the result of two step analysis, trust is an intervening variable toward purchase intention in this study. Some recommendations are added based on those results. It is recommended that Tokopedia should improve the ability to solve hacking, provide guaranteed data information so that visitors' responses to structural assurance are safe, besides that it needs to focus on customer satisfaction, provide high service and increase credibility so consumers arise trust and increase purchase intention to Tokopedia. Tujuan dilakukanya penelitian ini adalah untuk mengetahui pengaruh antara structural assurance dan perceived reputation terhadap purchase intention melalui trust. Populasinya adalah seluruh konsumen Tokopedia di Fakultas Ilmu Sosial dan Ilmu Politik di Universitas Diponegoro, sedangkan sampelnya adalah 100 konsumen Tokopedia dengan kriteria tertentu. Analisis yang digunakan dalam penelitian ini adalah analisis dua tahap menggunakan software SPSS for Windows, di mana sebelumnya dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, koefisien determinasi, analisis regresi sederhana dan berganda, dan uji signifikansi (uji t dan uji F). Hasil penelitian ini menunjukan bahwa structural assurance dan perceived reputation berpengaruh secara parsial dan simultan terhadap trust, dimana ketika bersama-sama perceived reputation memiliki pengaruh yang paling besar terhadap trust. Berdasarkan hasil analisis dua tahap trust merupakan variabel intervening terhadap purchase intention dalam penelitian ini. Berdasarkan hasil tersebut maka disarankan supaya Tokopedia dapat meningkatkan kemampuan dalam memecahkan masalah hackers, menyediakan jaminan informasi data sehingga tanggapan pengunjung mengenai structural assurance aman, selain itu perlu memfokuskan terhadap kepuasan konsumen, memberikan pelayanan yang tinggi dan meningkatkan kredibilitas yang dimiliki sehingga konsumen timbul trust dan berminat untuk membeli di Tokopedia.
Indonesia is a good market for cosmetics industry, according to data from the Ministry of Industry the local cosmetics industry experienced a 20% growth in 2017. Local company that has a place in the hearts of Indonesian people is PT. PTI with its product namely Wardah. This can be proven from various awards received by Wardah. However, from the sales data of PT. PTI , sales volume decreased by 7.53% in 2018 and 4.31% in 2019. This type of research is explanatory research, using a questionnaire as a technique of data collection. The objective of this research is to identify the effect of Marketing Mix on Purchase Decision among Wardah customers in Social and Political Faculty of Diponegoro University. This research used non probability sampling method with purposive sampling. The population is a FISIP Undip female students and there were 100 FISIP Undip female students as the sample of Wardah customer which had been selected with several consideration. Based on the analysis of data processing with SPSS 22 explains that the product, price, and promotion variables partially have a significant effect on purchasing decisions. While the place variable partially does not significantly influence the purchase decision. Besides, product, price, place, and promotion variables simultaneously have a significant effect on purchasing decisions.Indonesia merupakan pasar yang sangat bagus untuk industri kosmetik, menurut data Kementrian Perindustrian industri kosmetik lokal mengalami kenaikan pertumbuhan 20% pada tahun 2017. Salah satu perusahaan lokal dalam industri kosmetik adalah PT. Paragon Technology and Innovation dengan produknya yaitu Wardah. Data penjualan PT. Paragon Technology and Innovation DC Semarang, volume penjualan mengalami penurunan sebesar 7,53% pada tahun 2018 dan 4,31% pada tahun 2019. Tipe penelitian ini adalah explanatory research, dengan menggunakan kuesioner sebagai metode pengumpulan data. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh antara variabel Bauran Pemasaran yang terdiri dari Product, Price, Place and Promotion terhadap Keputusan Pembelian Produk Kosmetik Wardah. Metode penelitian yang digunakan yaitu Non Probability Sampling dengan teknik Purposive Sampling. Sampel yang dikumpulkan sebanyak 100 responden mahasiswi FISIP Undip pengguna Wardah. Berdasarkan hasil analisis olah data dengan SPSS 22 menjelaskan bahwa variabel product, price, dan promotion berpengaruh signifikan terhadap keputusan pembelian. Sedangkan variabel place berpengaruh tidak signifikan terhadap keputusan pembelian. Selain itu variabel product, price, place dan promotion berpengaruh signifikan terhadap keputusan pembelian. Peneliti memberikan saran kepada pihak Wardah yaitu dengan memproduksi produk yang cocok untuk segala jenis kulit, mengurangi harga dan meningkatkan kualitas produk agar daya saingnya lebih tinggi daripada produk pesaing, memberi tanda seperti banner di outlet Wardah dan diletakkan pada tempat yang dapat dilihat konsumen, dan membuat promo bundle atau hampers pada momen tertentu.
Tourism is one of the potential business sectors because the public's need to travel on tours continues to increase. Grand Maerakaca is a type of artificial tourism that has a cultural and educational concept about Central Javanese culture. Grand Maerakaca is one of the leading tourist attractions in Semarang City, however, due to the lack of improvement in facilities and infrastructure services in Grand Maerakaca, tourists are hesitant to visit. This type of research is explanatory research, using a questionnaire as a method of data collection. In this study, using the Non Probability Sampling technique with the purposive sampling method. The samples collected were 100 respondents to Grand Maerakaca tourists. The study used the Partial Least Square analysis technique, which was estimated using the WarpPLS 5.0 program. The results of the analysis with WarpPLS explain that the results of the direct effect test on the research model, namely the influence of tourism facilities on visiting satisfaction, show a positive result of 0.483 with a significance value of p <0.001, the effect of Experiential Marketing on Visiting Satisfaction shows a positive result of 0.406 with a significance value of p <0.001, Test The joint influence on the research model, namely the influence of Tourism Facilities and Experiential Marketing on Visiting Satisfaction, shows a positive result of 0.588 with a significance value of p <0.01. Researchers provide suggestions to the Grand Maerakaca, namely creating a comfortable and safe visiting situation in the process of interaction between visitors, adding a place to take shelter from the heat or rain and ideally the road along the mangrove trekking is given a guardrail so as not to cause harm to small children and minimize things that occur. undesirable. For future research, it is recommended to add other independent variables besides tourism facilities and experiential marketing which of course can affect the dependent variable visitor satisfaction to further complement this research, because there are still other variables outside of this study that might affect visiting satisfaction.Keywords: Tourism Facilities; Experiential Marketing; Visiting Satisfaction Abstrak: Pariwisata merupakan salah satu sektor bisnis yang potensial karena kebutuhan masyarakat untuk melakukan perjalanan wisata terus meningkat. Grand Maerakaca merupakan jenis wisata buatan yang memiliki konsep budaya dan edukasi tentang kebudayaan Jawa Tengah. Grand Maerakaca menjadi salah satu wisata unggulan Kota Semarang, akan tetapi karena masih adanya masalah kurangnya peningkatan pelayanan sarana dan prasarananya dalam Grand Maerakaca, maka wisatawan ragu untuk berkunjung. Tipe penelitian ini adalah explanatory research, dengan menggunakan kuesioner sebagai metode pengumpulan data. Dalam penelitian ini menggunakan teknik Non Probability Sampling dengan metode Purposive Sampling. Sampel yang dikumpulkan sebanyak 100 responden wisatawan Grand Maerakaca. Penelitian menggunakan teknik analisis Partial Least Square, yang diestimasi dengan program WarpPLS 5.0. Hasil analisis dengan WarpPLS menjelaskan bahwa pada hasil uji pengaruh langsung pada model penelitian yaitu pengaruh Fasilitas Wisata terhadap Kepuasan Berkunjung menunjukkan hasil positif 0.483 dengan signifikansi nilai p<0.001, pengaruh Experiential Marketing terhadap Kepuasan Berkunjung menunjukan hasil positif 0.406 dengan signifikansi nilai p<0.001, Uji pengaruh bersama pada model penelitian yaitu pengaruh Fasilitas Wisata dan Experiential Marketingterhadap Kepuasan Berkunjung menunjukkan hasil positif 0.588 dengan signifikansi nilai p<0.01. Peneliti memberikan saran kepada pihak Grand Maerakaca yaitu menciptakan situasi kunjungan yang nyaman dan aman dalam proses interaksi antara pengunjung, menambahkan tempat untuk berteduh dari panas atau hujan dan idealnya jalan sepanjang trekking mangrove diberikan pagar pembatas agar tidak menimbulkan bahaya bagi anak kecil dan meminimalisir terjadi hal yang tidak diinginkan. Untuk penelitian yang akan datang disarankan untuk menambah variabel independen lainnya selain fasilitas wisata dan experiential marketing yang tentunya dapat mempengaruhi variabel dependen kepuasan pengunjung agar lebih melengkapi penelitian ini, karena masih ada variabel-variabel lain di luar penelitian ini yang mungkin bisa mempengaruhi kepuasan berkunjung.Kata Kunci: Fasilitas Wisata, Experiential Marketing, Kepuasan Berkunjung
The main objective of this research is to develop a new concept of Transformational Leadership that is used to improve organizational learning capabilities, organizational innovation, organizational competitiveness and organizational environment in improving MSME Performance. This research uses a quantitative approach with SEM-PLS analysis techniques. The research data was obtained from the dissemination of questionnaires with the number of respondents amounting to 97 Handycraft owners in Medan City. Some of the study findings include; 1) Transformational Leadership has no positive and significant effect on MSME Performance. 2) Transformational Leadership has no positive and significant effect on Organizational Learning. 3) Organizational learning has no positive and significant effect on MSME Performance. 4) Transformational Leadership has a positive and significant influence on Organizational Innovation. 5) Organizational Innovation has no positive and significant effect on MSME Performance. 6) Transformational Leadership has a positive and significant effect on organizational competitiveness. 7) Organizational Competitiveness has a positive and significant effect on the performance of MSMEs. 8) Transformational Leadership has a positive and significant effect on the organizational environment. 9) Organizational environment has a positive and significant effect on MSME Performance. 10) Transformational Leadership has no indirect effect on MSME Performance by mediating by Organizational Learning. 11) Transformational Leadership has no indirect effect on MSME Performance by mediating by Organizational Innovation. 12) Transformational Leadership has a positive and significant effect on MSME Performance by mediating by Organizational Competitiveness. 13) Transformational Leadership has a positive and significant effect on MSME Performance by mediating by the Organizational Environment.
The company's resources that are most involved in supporting the running of the company are employees. Based on the data obtained, the performance of employees of PT. KAI (Persero) Daop 4 Semarang experienced a decline from 2018 to 2020. The objective of this study is to identify how employee’s performance is affected by compensation, work life balance, and job satisfaction. The sample of this study is 108 employees of PT. KAI (Persero) Daop 4 Semarang. The type of research is explanatory research. Data were collected using preliminary interviews and questionnaires. The data was analyzed by regression and Sobel test. The study results showed that: 1) Compensation has a positive effect on job satisfaction, 2) Work life balance has a positive effect on job satisfaction, 3) Job satisfaction has a positive effect on employee’s performance, 4) Compensation on employee’s performance through job satisfaction has a partial mediation effect, 5) Work life balance on employee’s performance through job satisfaction has a partial mediation effect. The author suggest that PT. KAI (Persero) Daop 4 Semarang may reconsider the provision of compensation in order to meet employee expectations, then pay more attention and identify work life balance practices such as providing free time for employees to get involvement and quality time enough with family or friends. To increase job satisfaction, they may readjust the basics used for promotion, not only for employees who have the longest service period, but the basic scope for promotion can be further expanded based on the achievement of employee performance.Sumber daya perusahaan yang paling berperan dalam menunjang berjalannya kegiatan perusahaan adalah karyawan. Berdasarkan data yang diperoleh, kinerja karyawan PT. KAI (Persero) Daop 4 Semarang mengalami penurunan dari tahun 2018 ke tahun 2020. Penelitian ini bertujuan untuk mengetahui pengaruh positif antara kompensasi dan work life balance terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening. Sampel dari penelitian ini adalah 108 karyawan PT. KAI (Persero) Daop 4 Semarang. Tipe penelitian ini adalah explanatory research. Pengumpulan data dilakukan melalui wawancara pendahuluan dan kuesioner. Data dianalisis dengan uji regresi dan uji Sobel. Hasil penelitian menunjukkan bahwa: 1) kompensasi berpengaruh positif terhadap kepuasan kerja, 2) work life balance berpengaruh positif terhadap kepuasan kerja, 3) kepuasan kerja berpengaruh positif terhadap kinerja karyawan, 4) kompensasi berpengaruh positif terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening sebagian, 5) kompensasi berpengaruh positif terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening sebagian. Peneliti menyarankan agar PT. KAI (Persero) dapat mempertimbangkan kembali pemberian jumlah kompensasi yang dapat memenuhi harapan karyawan dan dapat lebih memperhatikan dan mengidentifikasi praktik work life balance seperti memberikan waktu luang bagi karyawan untuk mendapatkan keterlibatan dan quality time yang cukup dengan keluarga atau teman. Untuk meningkatkan kepuasan kerja, perusahaan dapat mempertimbangkan kembali dasar-dasar yang digunakan untuk promosi, tidak hanya untuk karyawan yang memiliki masa kerja paling lama, tetapi dapat dilihat berdasarkan pencapaian kinerja karyawan.
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