Due to the progressive complexity of traffic networks, the traffic pressure increases sharply and traffic accidents occur frequently, which is largely posed by imprecise traffic information service provided in existing Intelligent traffic service systems (ITSSs). To relieve traffic information trek encountered in complex traffic networks, the personalized traffic information recommendation based on click through rate (CTR) prediction has attracted extensive attention. However, the data sparsity and cold start problems in traditional recommendations hinder their real-time applications in ITSSs. In this paper, the multisource data with different types of context information are utilized to construct a personalized fine-grained recommendation method for intelligent traffic services (PF-ITS), which includes three components: a road condition optimization strategy (RCOS) to capture users' behavior preferences and traffic patterns, an encoder-decoder long short-term memory (LSTM) model to address the data sparsity and cold start problems with rich context information, and an improved DeepFM model based on attention mechanism (DeepAFM) to exert personalized fine-grained traffic information recommendation with embeddings of multisource data. More specifically, the RCOS is proposed to perform coarsegrained route recommendation based on path planning
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