This paper is concerned with the prediction of clicking an ad in sponsored search. The accurate prediction of user's click on an ad plays an important role in sponsored search, because it is widely used in both ranking and pricing of the ads. Previous work on click prediction usually takes a single ad as input, and ignores its relationship to the other ads shown in the same page. This independence assumption here, however, might not be valid in the real scenario. In this paper, we first perform an analysis on this issue by looking at the click-through rates (CTR) of the same ad, in the same position and for the same query, but surrounded by different ads. We found that in most cases the CTR varies largely, which suggests that the relationship between ads is really an important factor in predicting click probability. Furthermore, our investigation shows that the more similar the surrounding ads are to an ad, the lower the CTR of the ad is. Based on this observation, we design a continuous conditional random fields (CRF) based model for click prediction, which considers both the features of an ad and its similarity to the surrounding ads. We show that the model can be effectively learned using maximum likelihood estimation, and can also be efficiently inferred due to its closed form solution. Our experimental results on the click-through log from a commercial search engine show that the proposed model can predict clicks more accurately than previous independent models. To our best knowledge this is the first work that predicts ad clicks by considering the relationship between ads.
We study the multi-armed bandit problems with budget constraint and variable costs (MAB-BV). In this setting, pulling an arm will receive a random reward together with a random cost, and the objective of an algorithm is to pull a sequence of arms in order to maximize the expected total reward with the costs of pulling those arms complying with a budget constraint. This new setting models many Internet applications (e.g., ad exchange, sponsored search, and cloud computing) in a more accurate manner than previous settings where the pulling of arms is either costless or with a fixed cost. We propose two UCB based algorithms for the new setting. The first algorithm needs prior knowledge about the lower bound of the expected costs when computing the exploration term. The second algorithm eliminates this need by estimating the minimal expected costs from empirical observations, and therefore can be applied to more real-world applications where prior knowledge is not available. We prove that both algorithms have nice learning abilities, with regret bounds of O(ln B). Furthermore, we show that when applying our proposed algorithms to a previous setting with fixed costs (which can be regarded as our special case), one can improve the previously obtained regret bound. Our simulation results on real-time bidding in ad exchange verify the effectiveness of the algorithms and are consistent with our theoretical analysis.
Video-Text Retrieval has been a hot research topic with the explosion of multimedia data on the Internet. Transformer for video-text learning has attracted increasing attention due to the promising performance. However, existing cross-modal transformer approaches typically suffer from two major limitations: 1) Limited exploitation of the transformer architecture where different layers have different feature characteristics. 2) End-to-end training mechanism limits negative interactions among samples in a minibatch. In this paper, we propose a novel approach named Hierarchical Transformer (HiT) for video-text retrieval. HiT performs hierarchical cross-modal contrastive matching in feature-level and semantic-level to achieve multi-view and comprehensive retrieval results. Moreover, inspired by MoCo, we propose Momentum Cross-modal Contrast for cross-modal learning to enable large-scale negative interactions on-the-fly, which contributes to the generation of more precise and discriminative representations. Experimental results on three major Video-Text Retrieval benchmark datasets demonstrate the advantages of our methods.
Learning to rank, which learns the ranking function from training data, has become an emerging research area in information retrieval and machine learning. Most existing work on learning to rank assumes that the training data is clean, which is not always true, however. The ambiguity of query intent, the lack of domain knowledge, and the vague definition of relevance levels all make it difficult for common annotators to give reliable relevance labels to some documents. As a result, the relevance labels in the training data of learning to rank usually contain noise. If we ignore this fact, the performance of learning-to-rank algorithms will be damaged.In this article, we propose considering the labeling noise in the process of learning to rank and using a two-step approach to extend existing algorithms to handle noisy training data. In the first step, we estimate the degree of labeling noise for a training document. To this end, we assume that the majority of the relevance labels in the training data are reliable and we use a graphical model to describe the generative process of a training query, the feature vectors of its associated documents, and the relevance labels of these documents. The parameters in the graphical model are learned by means of maximum likelihood estimation. Then the conditional probability of the relevance label given the feature vector of a document is computed. If the probability is large, we regard the degree of labeling noise for this document as small; otherwise, we regard the degree as large. In the second step, we extend existing learning-to-rank algorithms by incorporating the estimated degree of labeling noise into their loss functions. Specifically, we give larger weights to those training documents with smaller degrees of labeling noise and smaller weights to those with larger degrees of labeling noise. As examples, we demonstrate the extensions for McRank, RankSVM, RankBoost, and RankNet. Empirical results on benchmark datasets show that the proposed approach can effectively distinguish noisy documents from clean ones, and the extended learning-to-rank algorithms can achieve better performances than baselines.
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