Understanding the impacts of air pollution on public health and individual behavior is crucial for optimal environmental policy design. Using 2015 census microdata in China, this paper examined the causal effect of air pollution on working place choice. The research design relies on a regression discontinuity design based on China’s Huai River Policy. The discontinuity in air pollution caused by the Huai River Policy provides a natural experiment to estimate the impact of air pollution. The results show that air pollution significantly increases the possibility of individuals working near home. The positive effect of air pollution on working near home is more significant for women, the elderly, urban individuals and those individuals working in secondary and tertiary industries. This study improves our understanding of the health effects and avoidance behavior associated with environmental hazards, discusses the negative impact of air pollution on labor mobility and mismatch by making individuals work nearby, and emphasizes that strengthening air pollution control should be a long-term policy.
This study aimed to investigate the effects of customers’ motivations (specifically young consumers) on online purchase intentions as mediated by commitment toward online fashion retailers. The survey method was used to collect data from Chinese respondents using a questionnaire. The convenience sampling technique was used to collect data from 275 respondents. Collected data were analyzed on smart-PLS using the structural equation modeling technique. Results of the study show a significant and positive impact of social empowerment and remuneration motivations on consumer commitment online purchase intention. Further results show that consumer commitment partially mediates the relationship between social empowerment, remuneration, and online purchase intention. This study contributes to the literature in the domain of consumer commitment by focusing on the underlying needs and motivations of consumers. The researchers have demonstrated a strong need to understand the dynamics of commitment due to its importance in affecting purchase intention. This study also has several implications that guide online retailers how to motivate consumers with social, remuneration and empowerment incentives to develop their intention to purchase online. Fashion retailers are suggested to gratify certain consumer motives to increase commitment. Specifically, among the three motives, empowerment motivation emerged as the strongest predictor of consumer commitment in social media environment. This study will help to the online brands to attract more customers by providing the motivation such financial, empowerment and socialization.
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