At this stage, the promotion of China's agricultural revitalization plan has provided new demands for the development of agricultural construction. In the process of urban and rural planning, more and more attention has been paid to the protection of rural traditional culture and aesthetic values, as well as the requirements of characteristic aesthetics. In recent years, as we pay more and more attention to the environmental protection ability and aesthetic ability of rural life, we also pay more attention to improving the rural environment, promoting rural rejuvenation, and paying attention to shaping the livable space quality of rural living environment to meet the needs of modern life and soul. “Beautiful countryside” is one of the modern development concepts explicitly put forward by China, which advocates the harmonious symbiosis aesthetic idea of “harmony between man and nature.” Building a beautiful countryside is the key point of rejuvenating the countryside, and the exploration of rural aesthetics is also the important significance of realizing the great rejuvenation goal of China's rural areas. Environmental design in the construction of “beautiful countryside” is a major decision and historical task for building a new countryside in China, and building landscape design suitable for the needs of rural development is the current requirement of social development. The article firstly analyzes the challenges and opportunities of China’s “beautiful countryside” environmental construction; secondly, by digging into the philosophical ideas of deep ecology, ecological aesthetics, and the relationship between man and land in the West, it analyzes the application strategies and practical methods of these practical philosophies. It provides corresponding theoretical and practical enlightenment for my country’s “beautiful countryside” environmental design strategy.