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Service research is yet looking for potentially effective methods to improve service industries. This study aims to develop a theoretical model for managing and improving service productivity from a macro industrial perspective (instead of a micro firm perspective). Through the meta analysis of surveying existing literature we develop hypotheses to construct a theoretical model for service productivity improvement. Four cases are used to explain, support and justify this proposed model. This model argues that three platform cornerstones of service productivity are to integrate participants (including consumers) to empower them (empowerment), making them adapt to one another (adaption) and sustain development (sustainability) to improve service productivity.Service dominant logic (SDL) was proposed by Vargo & Lusch [6] in 2004. It recognized some changes to Goods dominant logic in the world economies. Service and Goods dominant logics were a set of assumptions for the world in carrying out economic activities. There are three viewpoints proposed by service dominant logic that are the most significant [7]. First, they define a service as a process utilizing the firm's capability to benefit their customers. The competitive advantage is driven by the operant resources not the operand resources. Second, the value is co-created by providers and customers. This means customers would decide whether the service is valuable, and the firm only proposed the value proposition. Third, organizations play integrators to integrate resources to create value. According to the three viewpoints, SDL implied the interactions among firms (firms as integrator) and communications to customers (customer as co-creator) were important for service productivity.

While the notion of service science was introduced into the world, new services were continually developed to instead of old ones. This could stimulate economy growth again, and improve our life quality, if the new service could be adopted and engage and keep users into service systems. This involves an issue of behavior change. This study proposed an experiential strategy to change behaviors of users. In order to ensure the effectiveness of the experiential strategy, and to exploring how the antecedences of behaviors change under the experiential strategy, a research model in this study was built on the basis of TPB (theory of planed behavior) and stages of readiness for change model (transtheoretial model). This study took Uber as a case to conduct a survey research, and try to identify groups of users by their use experience to collect data. The datasets were analyzed by PLS (Partial Least Square) software. The results supported the effectiveness of the experiential strategy to change behaviors. Through comparing estimated models for groups, this study found that attitude to a service equally influences users' behavioral intention across models. The influence of subjective norm to a new service would decreases, when users' behaviors were more solid. The reverse direction would occur to the behavior control. Conclusions and managerial implications would be also provided on the basis of results of this study.