Studies have indicated that emotional intelligence (EI) influences managerial success in the hospitality industry and that cultural backgrounds impact EI behaviors. This study indicates significant differences in EI levels of hospitality undergraduate students based on their cultural grouping and provides credence that native culture should be considered when hospitality educators and trainers develop EI enhancement programs.Tailoring education for those groups that are less comfortable recognizing and expressing emotions expected by guests could aid the development of individuals in adapting and adjusting their behavior to achieve positive results at both work in the service industry and in their personal life.
Objectives: Advanced medical treatments and service quality for Hong Kong residents are well regarded. However, numerous senior residents continue to explore alternative medical treatments and wellbeing activities outside the region. The research objectives of this study are 1) to assess the perception of senior tourists of the medical quality attributes of medical tourism destinations and 2) to compare the different perceptions of tourists of medical service attributes, wellbeing and behavioural intention towards medical tourism destinations.
Design: The questionnaire instrument was written in English and Chinese based on the literature review. The target population was senior residents with experience in seeking medical treatments and services abroad, specifically, outside Hong Kong. Convenience sampling was employed to recruit senior respondents to answer the questionnaire. Data collection was from July to October 2019 in residential areas and senior citizen neighbourhood centres in Hong Kong.
Results: Results show that among the 74 respondents, only 42% have overseas medical experiences. The countries involved are Taiwan, South Korea, Japan, China, the United States, Malaysia and Thailand. The senior residents have a more positive perception of medical quality (e.g. appointment procedure, short waiting time and physician reliability) and wellbeing (e.g. response to needs and social wellbeing) in overseas medical destinations compared with Hong Kong. However, no mean difference is observed in behavioural intention between Hong Kong and overseas medical destinations from the perspective of the senior respondents.
Conclusions: Hong Kong senior residents may consider travelling overseas to seek medical treatments and wellbeing activities. Senior residents tend to travel to nearby countries for cosmetic/plastic surgery, eye surgery/Lasik and dental surgery. Moreover, senior residents perceive the communication skills of physicians and staff overseas in answering enquiries on medical procedures whilst receiving medical treatment as high quality compared with Hong Kong.
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