The purpose of this study was to analyze the perception of the users of the Academia da Cidade Program in Recife, Northeastern Brazil, regarding their satisfaction with the provision of services and perception of changes linked to quality of life after joining this program. Therefore, a case study with a qualitative approach was performed. The study subjects were 28 users aged between 28 and 73 years, selected intentionally, using the criterion of saturation and diversity of centers. Data collection was carried out from August to December 2014. The gathering of meanings proposed by Kvale was the method used to analyze the interviews. Lack of materials, time and type of activities were the complaints made by users. The perception of changes associated with quality of life was observed through the perception of improvement in health, the pleasure of physical activity, social interaction and good relationship with the professionals involved in the Academia da Cidade Program-Recife. It was concluded that one of the fundamental aspects of quality of service refers to the satisfaction of its users and the quality of satisfaction that produces effective and positive effect on their quality of life.
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