The human being has dedicated decades of his reflections on business management, thinking about ways to grow his enterprise and multiply his profit exponentially. Abandoning the idea of indiscriminate growth for good, he entered the era of sustainable development and, along with the idea of sustainability, came the need to improve his own sense of management. Despite the need to understand this paradigmatic reformulation of principles and precepts, it was essential to introduce and improve organizational communication, which often did not follow the ecological idea arising from this new sustainable format. Through a qualitative and descriptive research, bibliographic analysis was chosen so that, referenced in articles with high indexation, we seek to point out the characteristics of environmental management in a conceptual and comparative perspective. Through the research carried out, it was possible to verify that communication, as it is inserted in the organizational context today, has obtained several approaches and provided an effective adaptation of organizations in the midst of social and technological changes, enabling a renewed corporate image, more open to the access of its public, more resilient and, certainly, much more dynamic.
In the mid-70s, the former NUCLEBRAS carried out several studies to prospect for uranium minerals in the Northeast region. However, the anomalous occurrence of uranium and thorium located in the Agreste Semiárido region of Pernambuco, in the Pernambuco municipalities of Pedra and Venturosa drew the attention of technicians. However, after detailed studies, it was found that, despite the high concentrations of uranium and thorium, the occurrences were punctual, which made its extraction economically unfeasible. Despite being considered economically unviable, the inhabitants of the municipalities of Pedra and Venturosa are subject to high levels of natural radiation, which can result in damage to health. In Brazil, the exploration of radioactive ores is the responsibility of the Federal Government, with the National Nuclear Energy Commission (NNEC) being responsible for the administration of such resources, with the Nuclear Industries of Brazil (NIB) responsible for mining activities. Considering Brazilian law, NNEC is also responsible for radioactive deposits considered economically unviable, as it is a regulatory and supervisory body for all nuclear activities in the country. Thus, and within this context, the present study aimed to research, under Brazilian law, the legal responsibility for the natural radioactive anomaly existing in the Pernambuco and Pedra de Venturosa municipalities. For this purpose, a bibliographic review search in the specialized literature was used. The results obtained showed that, legally, CNEN is responsible for the natural radioactive anomaly located between the municipalities of Pedra and Venturosa, and therefore, it must adopt mitigating measures of radiological protection in those municipalities.
O presente artigo objetiva propor uma reflexão sobre a importância da adequação normativa de uma empresa na adoção de Programas de Compliance, com vistas a se auferir benefícios para a gestão, especialmente com relação aos impactos dos tributos nas receitas e redução de riscos através da elisão fiscal, objetivo mais nítido do planejamento tributário. Através do método de revisão bibliográfica, conferimos a importância do presente estudo às práticas empresariais proativas, cujos resultados têm sido propositivos para a administração de empresas. Os resultados obtidos com esta pesquisa se situam no campo positivo e esperado de prospecção de facilidades para as empresas, o que se observou através da adoção de programas de Compliance automaticamente revertidos em benefícios para a companhia, refletindo, por conseguinte, na gestão e na sua relação com seus colaboradores e stakeholders, que usufruem, indiretamente, da credibilidade da empresa planejada. Através do presente estudo conclui-se que as empresas que adotam o Compliance Tributário têm menos custos, maiores lucros, maior celeridade laboral e um alcance de resultados diferenciado, o que as torna verdadeiros modelos de gestão, consolidando a sua marca como referência em credibilidade. O Compliance, sem qualquer dúvida, conforme se destaca nos resultados desta pesquisa, tem sido apontado com a ferramenta mais adequada para o alcance dos objetivos de um bom planejamento tributário e estes benefícios alcançam resultados, também, na redução de riscos para a empresa, diminuição ou eliminação de seus gastos extras e dos impactos tributários na gestão.
O modelo de empresa que hoje se firma no mercado é moldado em uma gestão mais humanizada, o que tem modificado o olhar do consumidor diante das opções oferecidas, tanto na prestação de serviços, quanto no fornecimento dos produtos e bens. Desde o evento da Eco-92, o Brasil tem se voltado às questões ambientais de maneira mais participativa, de modo que os desastres ambientais ocorridos no país - a exemplo das tragédias de Brumadinho e Mariana, no Estado de Minas Gerais - suscitaram grande comoção da população e especial atenção do Poder Público. Com isso, as questões de preservação do ecossistema e todo viés relacionado a esta causa vem ganhando bastante visibilidade, gerando o empenho de grandes empresas em investir no Marketing Verde, na adequação de produtos para não gerar resíduos e inovação na prestação de serviço de forma mais sustentável, com o intuito de agregar valor social à marca e se incluir neste mercado, que tende a crescer cada vez mais. O objetivo deste trabalho é pautar a importância e os desafios da implementação do Marketing Verde no ambiente corporativo, analisando o impacto causado nos consumidores. Esta pesquisa exploratória e descritiva visou à identificação desses impactos entre os consumidores e organizações, concluindo-se pela mudança de estratégia de abordagem e vendas, especialmente em relação ao público e seu perfil renovado, eivando de responsabilidade social as técnicas utilizadas pela empresa para a sua manutenção no novo mercado.
High concentrations of uranium-238 ( 238 U) and thorium-232 ( 232 Th) were found in rocks of the natural radioactive anomaly existing in the cities of Pedra and Venturosa located in the State of Pernambuco. The studies were carried out in a technical partnership between the former company NUCLEBRÁS and CPRM, in 1975. After exhaustive prospecting studies, the anomaly was considered economically unfeasible for mining. Although the anomaly was considered economically unviable, the inhabitants of the municipalities of Pedra and Venturosa are subject to high levels of natural radiation. In Brazil, the exploration of radioactive ores is the responsibility of the Union, and the National Nuclear Energy Commission (CNEN) is responsible for the management of such resources, with the Nuclear Industries of Brazil (INB) being responsible for mining activities. In CNEN regulations there are no radiological protection measures that must be adopted in the case of natural radioactive anomalies considered economically unfeasible. Thus, and within this context, the present study aimed to research, within the scope of Brazilian legislation, the legal responsibility for the natural radioactive anomaly of the cities of Pedra and Venturosa. For that, a bibliographic review search was used in the specialized literature. The results obtained showed that, legally, CNEN is responsible for the natural radioactive anomaly located between the cities of Pedra and Venturosa, and, therefore, it must adopt mitigation measures of radiological protection in the area where the anomaly is located.
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