I examine in this study what constitute the motivations/gratifications for the pervasiveness of interactive technology (mobile phone and Internet) use for participatory programming among broadcast journalists. A survey was modelled after similar studies on motivations for citizen journalism (Jack, 2009), against extant theoretical frameworks of technology adoption, including adaptive structuration and uses and gratification theories. A matrix was also constructed to pre-test what constitute the motivations/gratifications for the use of interactive technology in the production of dissemination of participatory programming. Hence, broadcast journalists in a purposively selected FM radio station in southwest Nigeria were sampled. Findings showed that broadcast journalists’ motivation to use interactive technology for participatory programming is geared toward information dissemination. In achieving this, broadcast journalists rely more on text-based (quasi-synchronous) new media platforms rather than a more convenient but costlier voice call channel to act the social responsibility (information dissemination and mobilization) roles. Poor telecom connectivity is a significant threat. The study, while contributing to the current discourse on the convergence of radio, also practically advances the concept of participatory communication and newsroom technology adoption beyond the theoretical and speculative dimensions.
This chapter presents an overview of literature on the function of social norms and roles in shaping emotions and beliefs, with particular attention to journalistic professional practice. Through the concepts of accountability, transparency, truth, and social responsibility, journalism is presented as a norm-driven socially constructed profession. For example, journalists’ intrinsic personal norms are shown to be stronger in predicting their behaviour compared with extrinsic influences, such as regulatory laws or organizational policies. This chapter also focusses on journalists’ changing concepts of their own occupational role. A case study is presented on the acceptance and use of digital technologies in journalism in Nigeria, which is discussed as a double-edged sword. Although broadcast journalists may be significantly empowered by the use of such technologies, there is also a perceived dumbing down effect on journalistic practice, such that certain normative roles (e.g., sourcing information and expertise) may be jeopardized and professional ethics violated.
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