Banyaknya penelitian dan artikel yang telah membahas isu-isu terkait pemasaran media sosial telah secara jelas menunjukkan perhatian yang cukup besar untuk fenomena tersebut selama beberapa tahun terakhir. Oleh karena itu, hal ini memberikan bukti kuat bahwa media sosial dan aplikasinya menjadi fokus perhatian bagi para praktisi dan peneliti. Tujuan utama dari penelitian ini adalah untuk menyelidiki dampak langsung dan tidak langsung dari kegiatan pemasaran media sosial pada minat pembelian konsumen dengan manajemen hubungan pelanggan dan ekuitas merek sebagai variabel mediasi. Penelitian ini dilakukan dengan pendekatan yang bersifat kuantitatif dan diujikan kepada mahasiswa S1 di Universitas Islam yang terdapat di Yogyakarta dengan jumlah sampel sebanyak 224 responden. Temuan dari penelitian ini menunjukkan bahwa terdapat pengaruh positif yang signifikan dari pemasaran media sosial, hubungan pelanggan dan ekuitas merek pada minat pembelian konsumen. Selain itu, model penelitian ini mengkonfirmasi adanya mediasi penuh hubungan pelanggan dan ekuitas merek dalam hubungan antara pemasaran media sosial dan minat beli konsumen. Berdasarkan temuan penelitian ini, penulis dapat merekomendasikan pada pemasar untuk secara penuh terlibat dalam kegiatan pemasaran media sosial untuk memberikan nilai lebih kepada pelanggan.Kata Kunci: Pemasaran Media Sosial, Minat Beli, Manajemen Hubungan Pelanggan, Ekuitas Merek
Assessing the progress of lectures ensures the involvement of lectures in the exercise of science dissemination by research, education, and community service. That job affects the performance of lecturers at universities throughout the country. The performance of lecturers is evaluated regularly because of the vast number of evaluation attributes. Manual assessment can take time and cannot be carried out. In the evaluation of lecturer’s outcomes, a decision support model is needed to facilitate decision making. This study applies the preference ranking organization method for enrichment assessment (PROMETHEE) as a decision model in Multi-Criteria Decision Making (MCDM) and Geometric Analysis for Interactive Aid (GAIA) as a geometric analysis in determining lecturer performance. This analysis resulted in the maximal value of an alternative of 2 with Phi 0.2333, followed by 1 and 3 alternatives. These results suggest that alternative 2 is the best way to assess the performance of lecturers as the main indicator. Alternative 3 is the least recommendable alternative because of its lowest precision on the basis of visualization results.
The era of the industrial revolution, which was all technological, made all aspects continue to innovate so that they remained optimal, especially in the world of education. The current educational challenge is that there is still a lack of more interactive learning media using ICT, so that educators or teachers must be more extra in mastering technology in the manufacture and development of learning media. This study aims to develop learning media using classpoints that are easier on learning materials taught by each educator. With the same explanation as the previous ppt media with this feature there are many things to develop, especially in questions that the teacher can directly make on slides with various types of answers. The research model used applies ADDIE (Analysis, Design, Development, Implementation, and Evaluation) with a quantitative descriptive approach using interviews and questionnaires. A total of 36 students were the subjects in this study. With the results of the study showing that students answered above the range > 60% to 100%, it means that students agree to strongly agree that classpoint learning media is fun and interactive and easy to use.
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