Purpose Currently, environmental and social concerns have made green innovation more popular among researchers and practitioners around the globe. Developed countries tend to focus more on this issue, compared to developing countries. However, the reality shows that small- to medium-sized enterprises (SMEs) are considered as high contributors to environmental pollution. This study is designed for, and conducted on, SMEs in a developing country, Pakistan. The purpose of this paper is to highlight the main determinants of green innovation adoption in SMEs in Pakistan. Design/methodology/approach A data sample of 288 SMEs from five different sectors was collected and analyzed using the partial least squares structural equation modeling technique. Findings The results of the study indicate that organizational and human resource factors, market and customer factors, and government support and technological factors have a positive and significant impact, whereas external partnership and cooperation, and rules and regulatory factors have an insignificant impact on green innovation adoption in SMEs in Pakistan. Originality/value The outcomes of the study have important implications for managers as well as for government policy makers regarding framing better policies to promote green practices in SMEs.

PurposeIn the era of knowledge economy, the significance of intellectual capital has been increasing globally. Similarly, recent studies have focused on the importance of green intellectual capital in mitigating environmental degradation. However, only a few studies have analysed green intellectual capital and its impacts in the specific case of Pakistan. Hence, this study aims to investigate the effects of green intellectual capital on green innovation adoption in Pakistan’s manufacturing small and medium-size enterprises (SMEs).Design/methodology/approachWe used a data sample of 235 SMEs, gathered from the four manufacturing sectors of Pakistan including: textile, chemical, pharmaceutical and steel and analysed using a multiple regression analysis approach.FindingsThe empirical results of this research indicate that green human capital and green structural capital significantly increase green innovation adoption. However, it must be noted that green relational capital has a positive but insignificant impact on green innovation adoption in manufacturing SMEs in Pakistan.Originality/valueThe findings and recommended policy measures of this study are important for the managers of manufacturing SMEs and policymakers to mitigate environmental destruction and achieve sustainable development through green intellectual capital.

One major concern about foreign direct investment (FDI) is the potential negative environmental impact due to increased CO2 emissions. However, there is a possibility that FDI mitigates CO2 emissions through green innovation and creates a cleaner environment. In the existing literature, there is no significant empirical evidence on the linkage among FDI, green innovation and CO2 emissions in the context of BRICS countries. Hence, this study aims to analyze the impact of FDI and green innovation on the environmental quality of BRICS economies for 1990–2014. The study employed Augmented Mean Group (AMG) estimators for empirical data analysis. The study’s findings depict that foreign direct investment, energy use, and economic growth have a significant and positive impact on the CO2 emissions of BRICS economies. Moreover, green innovation has a significant inverse impact on CO2 emissions. The results show bidirectional causalities between CO2 emissions and green innovation, trade openness and CO2 emissions, energy use and CO2 emissions, and urbanization and CO2 emissions. Additionally, the findings reveal a one-way causality from CO2 emissions to GDP and CO2 emissions to urbanization. This study offers essential policy recommendations for the environmental sustainability of BRICS countries through green innovation.

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Purpose The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics. Design/methodology/approach The method of data collection used was self-administered surveys with customers in two stores in Karachi, Pakistan, yielding 267 valid questionnaires. To guarantee validity and reliability, convergent and discriminant validity analyses were conducted, and structural equation modeling was advanced to assess the relationships between variables using smart partial least squares 3.0 software. The interaction moderation technique has been used to examine the moderating effect of halal literacy on the purchase intention (PI) of halal cosmetics. Findings The results show that RC and self-efficacy both significantly impact the attitudes of Gen Y. Normative beliefs also had a significant relationship with SN. Further, ATT and SN had a significant relationship with PI of halal cosmetics, while PBC was nonsignificant. Furthermore, halal literacy is found to have a positive moderating influence on ATT and PI, and SN and PI. Finally, the moderating effect of halal literacy does not exist in the relationship between PBC and PI. Research limitations/implications Participants’ characteristics should vary for future studies, and larger sample sizes may yield different results. It is critical for managers working in the cosmetic industry to monitor Muslim consumption patterns to develop strategies to reach Muslim consumers. This study reveals the effect of RC, self-efficacy and the moderating role of halal literacy on the behavioral attitudes of a booming market sector, which can guide marketing managers in developing more effective advertising campaigns. Originality/value This paper contributes to the halal consumption literature by exploring RC and self-efficacy as constructs for the very first time in the TPB model. To the best of the authors’ knowledge, this study is the first to explore the influence of halal literacy on Gen Y Pakistani Muslim consumer behavioral intention toward halal cosmetic products using the TPB model. The paper offers an extended TPB model framework that may be of interest to scholars, marketers and policymakers.