Abstract. Doughs from three flours were sheared between a cone and plate at constant rates in the range 6 times 10‐4‐2 times 10‐2 s‐1. At temperatures between 25 and 40d̀C, the apparent viscosity decreased with increasing temperature and with increasing rate of shear. The effects of the temperature and of the rate of shear were independent one of another, and can be described by an Arrhenius type equation and a power equation, respectively. At temperatures between 45 and 60d̀C, the apparent viscosity increased rapidly with increasing temperature; this is ascribed to starch gelatinization. In this temperature range, the apparent viscosity decreased more rapidly with increasing rate of shear than at lower temperatures. At temperatures between 25 and 45d̀C, the shear modulus decreased with increasing temperature and slightly increased with increasing rate of shear. From the former fact it is concluded that the elasticity of dough has an origin different from rubber elasticity. In this temperature range, the shear modulus can be described by an equation similar to that for the apparent viscosity. At temperatures between 45 and 65d̀C, the modulus increased with increasing temperature, though to a lesser extent than the apparent viscosity. Changes in the rate of stress relaxation are in accordance with the effects of temperature and rate of shear on the apparent viscosity and the modulus.