Describes how a Hong Kong company improves its operations and manages the improvement through the application of Deming’s principles. Gives the description in terms of Deming’s 14 quality principles. Discusses how the principles are applied within the company, and how they help change management. This case study clearly shows that improving quality can lead to substantial bottom‐line business success and growth. However, to achieve this success is a difficult path that must be consistently followed. Suggests and demonstrates practical methods to manage such changes. Such methods are applicable and transferable to other organizations, in particular those operating within a similar cultural environment to that described in the paper.
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