The paper is devoted to the study of self-management as an effective tool for improving the quality of management of modern enterprises. The modern approaches to the practice of self-management is analyzed in the paper. The place of self-management in the structure of general management of enterprises is defined. It has been established that the majority of scientific works consider self-management exclusively as a means of increasing the productivity of a specific employee, which collectively ensures increasing in the overall productivity of the staff. The hypothesis was put forward that there is a direct relationship between the practice of self-management and the indicator of the enterprise's financial income. An analysis of modern approaches to the phenomenon of self-management was carried out. The key components of self-management are defined. It has been established that currently self-management has undergone three stages of development. The first stage involves studying the experience of individuals regarding the effectiveness of various techniques in their personal work by trial and error. The second stage reveals the development of such skills as memory training and rational reading. The third stage is due to the systematization of technical knowledge of individual work. It has been established that self-management significantly affects the profitability of modern enterprises, regardless of their specifics and size. The effective methods by which self-management can have a positive effect on the company's profit are identified, namely by reducing costs, increasing motivation, expanding innovation and improving quality. The main methods that make it possible to establish the relationship between self-management and the company's financial indicators are: analysis of financial indicators, employee surveys, comparative analysis with competitors, customer reviews. The article provides examples of empirical studies that confirm the proposed hypothesis regarding the existence of a direct relationship between the practice of self-management and the company's income indicator. The main ways of self-management that could improve the quality of management at modern enterprises are proposed, namely: expanding opportunities, adaptability, innovativeness, responsibility and constant self-improvement. It has been established that self-management is a valuable tool for modern enterprises that seek to improve the quality of their management practices.
Significant changes in macro, micro and internal marketing environment of a company in a networked economy necessitate further in-depth research of marketing management of the company as a philosophy of modern business management. The article focuses on the need to consider the category of "marketing management" as a concept with basic functions: planning, organization, motivation, control. This allows focusing on the mechanism of management decisions using basic elements of marketing complex as management tools. In the disclosure of the content and expression of "marketing management" as a production and marketing system that is in interaction and interdependence with objectively existing, real, constantly changing elements of market infrastructure in modern conditions, the use of ontological, epistemological, axiological, measurements in the philosophy of marketing management are applied. A comprehensive understanding of the essence of marketing management allows understanding the relationship between the behaviour of the company as a subject of market relations and marketing management in the company in accordance with business objectives of the organization, the structure of the macro, micro and internal environment. According to the selected basic dimensions of the philosophy of marketing management, the main principles of its organization remain the following: constant focus on differentiated consumer demand, constant adaptability and flexibility, constant focus on the future, continuous influence on the formation of target consumer demand, complexity of management, consumer and producer freedom, consumer education and information and consumer protection against irrational consumption. An integral feature of the content of marketing management of a modern company today is the use of specialized programmes such as Marketing, MarketingExpert, MarketingProject and others. Due to the changing challenges of the external environment, it has been established that digitalization of the process of product promotion from producer to consumer is an important condition for effective marketing management of the company and at the same time the condition of its financial and economic security in a competitive environment.
The phenomenon of distance learning in modern scientific and pedagogical discourse is studied. Peculiarities of distance learning organization in tourism and related branches of hotel and restaurant service are determined. An analysis of the spread of distance learning in the world. The state and prospects of the organization of the system of distance learning of specialists of the tourist branch in Ukraine are analyzed. The method of conducting a study of the organization of distance learning in domestic free economic zones is considered. The possibilities of the Moodle learning management system are investigated . The directions of the organization of distance learning in the course of studying of separate disciplines by students of IHE are offered. The directions of introduction of the newest innovative technologies in are outlined c system of distance education and their investment It is specified that the prerequisites for the emergence of forms of distance learning are: a new educational paradigm that has identified priorities for the development of open education. The positive dynamics of socio-economic. scientific and technological development is depicted, such as: strengthening integration and democratic processes in education and society as a whole; informatization of education and introduction of information and communication technologies in the educational process of higher education institutions , rapid development of information technologies; the emergence of educational environments, distance learning platforms as a means of implementing the tasks of distance education. The criteria for evaluating the quality of the electronic distance learning course have been clarified. The comparison of distance courses of pedagogical free economic zones on the basis of criteria of structural and functional examination is carried out. To eliminate the identified shortcomings of distance learning courses in the study of disciplines in the cycle of management of restaurant and hotel and tourism business, it is necessary to develop guidelines for the preparation of electronic training courses for the study of these disciplines in the organization of distance learning.
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