Стаття присвячена актуальному питанню використання автоматизованих інформаційних технологій в туристичному бізнесі. В даній, проведено аналіз структури інформаційних технологій в туристичній галузі із зазначенням важливості кожного зі структурних елементів і визначенням впливу на формування прибутків туристичних компаній. Доведено корисність використання інформаційних технологій в туризмі, при цьому встановлено, що впровадження інформаційних технологій змінює технологію управління, звільнює користувачів від трудомістких процедур обробки інформації, значно підвищує оперативність прийняття рішень, поліпшує комфортність праці. Закцентовано увагу на відомих програмних ІТ-продуктах вітчизняних і зарубіжних спеціалістів, що суттєво підвищують ефективності роботи субєктів туристичної індустрії.
The article deals with the issue of modern information technologies in the hotel business. The place and role of computer reservation systems on the international and domestic market using the Internet, as one of the most important types of communication and information transfer between users in Ukraine and abroad, is defined. Factors affecting the level of development and introduction of information technologies in hotels are analyzed. After all, at the current stage there is a rapid development of the latest technologies in the field of hotel business. This is due to the fact that with their correct use, you can get the maximum effect for the hotel enterprise. InterHotel, LodginTouch Libitsa – (Libra International), IntellectService (BecT Pro), UCSUKR, Galaxy, CITEK are considered the most widespread software for IT hotel automation. It has been established that automated systems are aimed at increasing labor productivity, raising the level of knowledge of senior management employees. After all, with their help, reservation management, customer registration, room allocation, inventory accounting and food supply control are carried out. The expediency of automating the process of communication between visitors and staff using mobile messaging applications is highlighted separately. Measures to improve the management system of the hotel complex were identified and proposed. It was determined that the priority direction of innovations in this area is the use of interactive technologies, which are touch tables or panels with an electronic menu. It has been established that the introduction of information technologies will contribute to ensuring the functioning of the entire production process and its elements, will allow to improve the economic indicators of activity, through the coordination of all departments, which will affect the competitiveness of the hotel both on the domestic and foreign markets, will increase the quality of guest service and will contribute to the satisfaction of their needs with taking into account the specific requests of individual groups of consumers.
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