The use of rhetorical figures has become a widely–accepted method for capturing attention and positively increasing cognitive effort in print advertisements. So far research studies mostly analyzed the effect of rhetorical figures in the written as well as pictorial elements of an ad. However, there have been few studies addressing the effect of rhetorical figuration in the specific area of typeface design. This study analyzes the effects of typeface figuration (i.e., regular vs. irregular stylization of the form) on attention and attitude of the viewers. The study also looks at how the effect of typeface figuration changes in relation to the type of a product (hedonistic vs. utilitarian) being advertised. Through the use of a 2 × 2 experimental design, the study measures data using a combination of eye tracking (an objective method) and attitude scaling (a subjective method). 65 volunteers participated in the study. The eye tracking results show that using rhetorical figures in typeface mainly affects attention of the viewers. We have also determined that they influence their attitude. Additionally, the study shows that a typeface and a type of products are correlated; it shows that the hedonistic type of products can benefit more from the figuration. In conclusion, our study builds on and expands the current understanding of the use of rhetorical figures by proving that there is a correlation between the use of rhetorical figures in typeface and viewers' attention, depending on the type of product being advertised.
This paper outlines the creative methods of visual learning – one that is applied in the field of art history and the other that derives from the practice of typography. The first method considers artwork analysis, particularly, the analysis of paintings. In order to present complex narratives that exist below the surface of an artwork, art history methods apply concepts that are hard for a learner to follow and understand. The use of the common means of visual learning (graphics, charts, maps) may enhance the acquisition of knowledge. However, if we try to push this means further, we may suggest a creative approach to visual learning that uses more elements. Some of them can be found in the field of motion graphic design, video compositing and editing, animation, and film. Similarly, creative visual learning concepts can be found in the practice of graphic design, that is, typography. The analysis of rhetorical figures in advertisement, for example, presents us with an inspiring notion of applying figuration to a typeface design. This concept is suggested, by researchers, to increase positive cognitive effort and memory. Therefore, effects of functional and semantic properties of typefaces should be a matter for consideration in the future tools for visual literacy.
Today, 3D printing is taking its constantly growing part in a lot of different manufacturing industries, educational institutions and a lot of entrepreneurship and home businesses. Besides prototyping and proof of concept, utilization of 3D printing is undoubtedly spreading its roots in manufacturing of production and spare parts but also in aiding research and teaching processes. 3D printing has reinforced the self-employed segment of market called makers but also has influenced forming a significant number of educational online video channels. A lot of crowdfunded web sites promote affordable desktop 3D printers and 3D modellers and designers who design models exclusively for 3D printing, taking its specificity into account. Also, a community of designers, through 3D printing hubs where their work can be purchased, are thriving. There is also a massive trend in developing new materials for 3D printing such as electrically conductive composites, fire-resistant materials and materials with high strength or resilience. In the graphic industry, there is some progress regarding the utilization of 3D printing in the form of tactile maps and picture books, manufacturing customizable packaging, embossing tools, making parts for colour measuring equipment and printing of textiles. However, there is undoubtedly undiscovered usage intended for improvements in this branch of industry. The first part of this research aims to present existing researches and projects regarding the usage of 3D printing in creative and interdisciplinary industries such as graphic industry. The second part of this paper focuses on different initiatives in aiding educational process worldwide, and some of the methodology of implementing 3D printing in education. In the final part of this research, the potential of 3D printing for educational purposes of graphic engineering and design students is discussed. Methodology for getting theoretical and practical knowledge is proposed through a designed catalogue of 3D printing parameters. The purpose of this catalogue is to introduce undergraduate students with one of the most used and affordable 3D printing technique known as Fused Deposition Modelling (FDM) and to provide them with basic knowledge of 3D printing parameters which further on can be expanded and supplemented.
Rad predstavlja analizu aspekata koje je neophodno razmotriti prilikom dizajniranja funkcionalnih znakova za različite vrste prostora. Tekst obuhvata istoriju znakova, šire i uže podele, vrste sadržaja na znakovima, kao i faze procesa dizajniranja znakova.
Increasingly competitive market environment pushes products and their packaging to meet functional and aesthetic requirements and expectations of consumers. Ergonomic features are one of the most important features for fulfilling consumer expectations and achieving a satisfying user experience. Drinking water in retail is commonly packaged in PET bottles ranging from 0.2 up to 6 litres. The weight of the 6-litre bottle is roughly 6 kilos which can produce strain on the hand while carried from the place of purchase to the place of usage. The goal of this research was to investigate the influence of water bottle handles and to determine how much does handle length, width, and curvature of the grip's edges affect the comfort of product use. This research presents objective experimental measurements and subjective judgment regarding ergonomic characteristics of the 5-6 litre water bottle handles, based on the variations in their shape and dimensions.
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